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News Update 11 Tata Housing launches its retail brand ‘GoodLife’

Real Estate Development Com- pany Tata Housing has launched its first pan-India retail brand – GoodLife as part of its 65 acre township project in the suburb of Boisar, Maharashtra. GoodLife Boisar will be a Ground + 1 struc- ture touted to bring mall culture to urban localities having no malls.

Brotin Banerjee, Managing Direc- tor, Tata Housing said: “We are very excited to launch our first retail initiative GoodLife. It’s much


more than a collection of shops with basic infrastructure and a conducive shopping environment. We are confident that Goodlife will become a destination shop- ping experience in suburban loca- tions like Boisar and beyond.”

The company claims that Good- Life will serve as a hypermarket which will cater to daily require- ments of the township by offer- ing range of products such as apparel, accessories and services like a bank branch, ATMs, salon,

Promart to open 100 stores across India

restaurants, a café and entertain- ment - customized as per the requirements of the customers.

According to the company of- ficials, the primary consumers of Goodlife - Boisar will include over 2,500 families staying in the township. There’s also the added advantage of being adjacent to Chillar Road, a 60-foot wide road that connects to NH8 Highway and is an arterial road intercon- necting East and West Boisar.

Ambuja Realty’s mall in Raipur soon


Multi-brand discount retail chain Promart Retai plans to open 100 stores across India in the next 12 months. The company aims to achieve a turnover of Rs 450 crore by 2012-2013. Keeping in-line with its expansion plans, Promart has opened its first shop-in-shop store at Magnet Mall, Mumbai.

Ashish Garg, Managing Director, Promart Retail, said: “We have already invested Rs 100 crore as a part of our overall expansion strategy in the current financial year and plan to pump in more equity as we are focussed on opening 100 stores across India. We plan to venture into the tier II - VI towns, thus bringing the latest fashion trends to Indians

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who do not live in urban areas. Having said that, our USP is that we follow a cash and carry format wherein the goods are directly diverted from the company to our stores without the interven- tion of distributors. This helps us avail the latest merchandise in the market, thus enabling us to achieve better discounts and in turn better profit margins.”

Promart already has stores in Ahmedabad, Rajkot, and Va- dodara. It plans to open outlets in Bharuch, Bhavnagar, Jamna- gar, Surat, Vapi, Valsad, Nagpur, Aurangabad, Pune, Indore, Jaipur, Udaipur, Delhi and NCR in the coming months as part of its next phase of expansion.

Ambuja Realty’s maiden retail project in central India will open for public in October 2012. City Centre, Raipur, a mixed use de- velopment comprising mall and office space has been built with an investment of Rs 175 crore. The mall has a total built up area of 4,80,000 sq.ft. and a gross leas- able area of 3,80,000 sq.ft. Pramod Dwivedi, Head – Market- ing, Ambuja Realty, said: “Raipur is truly loaded with myriad oppor- tunities as it is in a nascent stage of development of real estate and retail. The city embodies a tre- mendous economic potential with an annual growth of 20 per cent and is shaping up as one of the most prominent industrial and commercial hubs of central India. In City Centre mall, we have tried to have a balanced mix of major anchors, national brands and local retailers which will lead to richer consumer experience.”

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