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lenge really, as the ROI is quite immediate. Knowledge is the challenge,” opines Alreja.

“Another challenge faced by the Indian GPS market is the slow pace of map data updating, often resulting in maps and POIs be- ing more than six months old. An initiative by MapMyIndia has been to allow user-contributed in- formation updates to their maps. However, we still have a long way to go, where we can overlay real-time information like traffic speeds, accidents etc onto our GPS, making it more than a tool to give directions, but a navigator in the true sense of the word,” says Architect Pranav Iyer, Design Principal - Ground 11.

engine that stays in synchronized contact with GSM network via SIM.

“The central processing unit in the device runs a custom soft- ware that will communicate with GSM network and get location information of the nearest GSM tower. This information is further sent to a centralized server via GPRS where data is aggregated and tracking data is shown as various reports,” says Mallesh Reddy, Founder and CEO, iTrans Technologies Pvt. Ltd, Bangalore.

Garmin’s nüvi 2565LM, comes with touch screen and will easily look up addresses and services and get voice-prompted, turn- by-turn directions that speak street names to your destina- tion. It comes preloaded with detailed City Navigator® NT India with numerous points of interest (POIs) such as stores, restaurants, hotels, entertainment venues, gas

22 GIREM 101 stations, ATMs and more.

Challenges Access to sophisticated GPS systems, lack of awareness, people not willing to spend as they are not educated enough to see the returns are some common challenges faced in the use of GPS. Government provided infrastructure lags far behind, as weather and traffic data is not properly available and accessible. Cost is not a chal-

Case Studies McDonalds India, works mainly

on their supply chain. For com- panies like these, they have more demand of food per restaurant than supply. What is more chal- lenging is that their food ingredi- ents are mostly perishable, every restaurant has a different demand and each ingredient comes from a different location in the country.

Architect Pranav Iyer, Design Principal - Ground 11

Considering their current num- ber of restaurants and expansion plans McDonalds India is on, they need to optimize every step of their food chain, i.e. from creating farmland, growing crop, to deliv- ering each ingredient to each res- taurant in time and within season, it’s a very big challenge. The way one can overcome these chal- lenges is by careful monitoring, analysis and planning their course of action accordingly. Now, GPS plays a very important part in this whole process. Likewise, School Bus Tracker from DataVoice is the

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