alone solution that does not affect the casino’s management system nor the games is the best way to develop meaningful promotions and deliver them to the players at the very same moment the players hit the reward triggers.
What are the key qualities of the PromoNet couponing solution that have contributed to its popularity? PromoNet is a promotional couponing system that rewards both carded and un-carded players for their play behaviour. We pride ourselves to say that PromoNet is an intelligent couponing system because it doesn’t just deliver a generic promotion to all players. With PromoNet, casino operators can precisely target any group of players and reward exactly those players with a customized promotion. By doing so, casino operators can really fine-tune their marketing expenditure. The biggest strength of PromoNet is that it can not only target carded players, like any noteworthy player marketing system can do, but it can also target the anonymous players and reward them for the play behaviour.
I can hear the passion in your voice when you talk about PromoNet. How is the roll-out of PromoNet proceeding? Since we are operating in regulated gaming environments, it was important to us to first get the stamp of approval of the major gaming laboratories which was the case at the end of last year after a very successful field trial at South Point Casino in Las Vegas. PromoNet has subsequently been approved by two of the world’s most influential gaming laboratories, GLi and BMM. Consequently, the Nevada Gaming Control Board also gave its green light. Casino Montelago opened with PromoNet in Las Vegas. In the meantime, PromoNet was also officially launched around the world, and our global sales offices in Europe, Asia and Latin America are lining up their first installations. 2012 will be the roll-out year for PromoNet and we are not shy to say that we have very ambitious plans.
In our previous interview you stated that you could stay fully on the gas with regard to product development. Well, that is clearly the case especially as the results are proving so successful. How are your ambitious plans supported internally? Shifting from a hardware supply company to a system solution provider, we realized the need for a different set of quality, capability and experience for our staff. Rolling out system solution products - not only PromoNet but also Ticket2Go, we started to employ staff with a background in systems and have been very successful in ramping up our sales and support teams with experienced people with a gaming systems background. We are actively building global teams for the PromoNet and Ticket2Go roll-outs. We also made a few very important changes to our organization to create a much more powerful Product Management Team.
Proper Product Management is such an important role for an innovative company as FutureLogic. What were the changes that you made? We have seen the need for a more structured approach to Product Management, not only from a product development perspective but also from a global market perspective. Bringing all the market intelligence from around the globe together to develop products that satisfy the needs of the different market segments and different regional requirements, is one of the most important tasks in any company. In order to coordinate all these efforts, we have created the role of Vice President Global Product Management and have promoted John Edmunds to this role alongside his existing role of Vice President International Markets.
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