From Toppers To
Hoppers
Glyn Thomas talks to Marcel Oelen, Managing Director, Suzo Happ Group Europe, about their product range
How has Suzo Happ coped varying levels of business activity worldwide?
We at Suzo-Happ are the leading global supplier to the gaming industry for components and accessories. Our strategy is to provide the industry with world-beating, best-in-class products and solutions. We work very closely with our customers and thus have a strong international sales and support team. Naturally we feel the affects with the global economy as it is in recent years. Nevertheless, our business remains strong as customers appreciate the fact that we have decades of experience in the industry and have such a powerful product range that is truly unbeatable in the market place.
What are the most important benefits gained by a casino having Suzo Happ as their supplier?
We work directly with the casinos – introducing new technologies, providing training and on-going support. In short, casinos choose Suzo-Happ as they know they can rely on us. We are there for casinos with a strong team. In former days, casinos did not have direct contact with component suppliers and thus were often unaware of the choice and value of individual components. This led to a reluctance in accepting new technologies. It is normal human behaviour to want to keep with what one knows well. Our commitment to the casino industry has broken through this model. As we deal directly with
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casino personnel, these people have a direct link to a whole range of services. New technologies are introduced to the end user which increase its speed to market. This is particularly so as we explain the features and benefits of new technologies. Thus, we believe that our strategy has brought real value to casino operators.
Furthermore, we listen very closely to the requirements and casino operators. Then we create the products around their needs. A fantastic example is out new Celebration Topper. Operators were telling us that they need a new alternative for toppers – toppers that really stand out and reward the win on the gaming machine in a special way. The Celebration Topper shoots out confetti – this creates a real special feeling for the player. As we understand that operators need technologies that are simple to use and maintain – the Celebration Topper is simple to reload. A win-win for both players and operators!
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