DESIGN GALLERY
HOTCAN ENJOYS A REVAMP The unique self-heating food product HOTCAN, which is supplied to the consumer, trade, defence and emergency response markets Worldwide, has recently undergone a revamp alongside the company of the same name opening up a new facility in Burton-on-Trent. Mark Taylor, MD of HOTCAN, said of the redesign: “We’ve completely re-vamped the product, re- branding it with a new vibrant image, and upgrading the heating mechanism.” David Hunt, MD of Central Tin Containers, suppliers to HOTCAN, said “Central Tin Containers are delighted to be a strategic key supplier to HOTCAN. There are limited innovative products coming to the market and we look forward to a long and successful working relationship and watching the brand grow.” Each HOTCAN contains over 400g of nutritious food and the self-contained heating mechanism is activated by simply piercing the rim of the can with the provided key.
ADDING SPARKLE TO
THE QUEEN’S JUBILEE At the beginning of May, McIlhenny Co. will launch a limited Jubilee edition pack and a national on-pack promotion to add what they call “real sparkle” to the Diamond Jubilee celebrations this year. The iconic pepper sauce will be housed in a red white and blue box – enhanced by diamond artwork. The pack will also feature an on- pack promotion, ‘Charlie and The Chocolate Factory’ style. The prize - worth £15,000 - will be presented to the lucky person who finds a white insert under the cap of one of the limited edition bottles. The lucky winner will receive a one carat round brilliant diamond, set by William & Son of London. Over half a million of this pack are being made and will be on-shelf from May 1st and available for six whole weeks throughout the Jubilee celebrations.
A REFRESHING NEWLOOK One of the leading UK-produced bottled water brands, Highland Spring, has unveiled a vibrant new look for its product packaging from Spring 2012. Developed by Glasgow based 999 Design, the new branding is dominated by a vibrant purple hue to create strong shelf standout in stores. The fresh new branding also incorporates a contemporary take on tartan with an arc of colour reinforcing the brand’s provenance, while a mountain backdrop references the pure, natural source of the product from Highland Spring’s organic catchment. Paul Condron, head of brand marketing at Highland Spring commented: “This bold rebrand marks the start of an exciting phase of activity for Highland Spring and we’re confident it will appeal to our existing consumers whilst also encouraging new consumers to consider the brand. The new branding is vibrant, clean and contemporary, yet still retains those elements which consumers instantly recognise as Highland Spring.”
YEO VALLEY GO BACK TO ROOTS Yeo Valley, the British family-run dairy company, has unveiled a new look across its dairy range to be on shelf from March. The Somerset-based organic company has also introduced additional lines to the collection, along with a brand new premium range called Top Notch. The entire range will feature a new logo and packaging design. The new look has been designed to illustrate the Yeo Valley taste and reflect the brand’s ethos as an independent family farming business from the West Country and features colourful, hand-illustrated images of fruit and flowers, and is complemented by a new logo – a white heart containing the words ‘Yeo Valley Family Farm’. Every product will also carry a 100 per cent ‘Yeoganic’ message and the Soil Association’s new Ethical Trade badge, a mark recognising Yeo Valley’s ethical trading policy.
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