SPOTLIGHT ON LINPAC PACKAGING New addition to Rfresh range


LINPAC Packaging has added to its range of sustainable trays for meat and fish products with the launch of Rfresh®


MB. These new


rPET trays contain up to 95 per cent food grade post-consumer recyclate, giving customers a wider choice of environmentally sound packaging options which do not compromise on tray performance. The food packaging company says the tray, which offers “excellent” barrier performance, is ideally suited to poultry and fish products, helping retailers to reduce food spoilage and waste by keeping food fresher for longer. A PP base film layer provides for stronger seal integrity and the tray can have either a lock seal or peelable film solution. The packaged foodstuffs are well protected due to the tray’s rigidity, ensuring that the product reaches the consumer in the best possible condition. Joanna Stephenson, Vice President for marketing and innovation, said: “The new Rfresh MB trays complement our existing range of Rfresh PET trays which provide the same high quality performance our customers see with trays made from virgin material. The recycled material used goes through our food grade super cleaning system to ensure we are not only meeting but exceeding food safety regulations.” The Rfresh MB trays are an addition to LINPAC Packaging’s family of Rfresh tray products.


Helping shoppers cut food waste LINPAC is helping consumers reduce the food waste they generate at home by developing a range of split packs for both fresh and cooked meats. The packs, which allow contents to be divided into separate portion-size compartments in modified atmosphere packaging (MAP), mean consumers can store food in the fridge for longer without compromising food safety. The packs are particularly ideal for one or two-person households and are proving to be good value for consumers in the supermarket. According to the company, LINPAC is one of only a few food packaging companies to manufacture both films and trays for MAP applications. A pack for fresh meat is already available to retailers and packers in the Iberian region, with plans to roll the innovative design out across Europe in the coming months. Meanwhile, a multi-pack for cooked meats is also being developed for the protein packaging market for the European summer barbeque season in 2012. Alan Davey, director of innovation at LINPAC Packaging, said: “The amount of food wasted every year is still too high. At LINPAC we are acutely aware of our role in helping consumers to minimise waste in their homes.”


A fork in the carbon footpath


Carbon reduction has become a key strategy for manufacturers and retailers alike across Europe as environmental issues continue to dominate. Amid all this there continues to be a growth in the use of plastic packaging as manufacturers and retailers, particularly in the fresh food sector, endeavour to find cost-effective packaging solutions which keep food fresher for longer and free from contamination. Innovation has further been driven by soaring raw material costs which has meant that manufacturers like LINPAC Packaging have sought to minimise cost and optimise the use of materials through a process of ‘right weighting’ while still ensuring maximum performance. Alan Davey, Director of Innovation at LINPAC Packaging (right), believes this is going to continue and that there are two ways to respond to these pressures – to recycle or to innovate. LINPAC Packaging is reducing its own carbon footprint and that of its customers by developing more intelligent packaging solutions as part of its ‘Fresh Thinking’ strategy. Investing in the manufacture of expanded lightweight foam products like EPS, right weighting its trays and down gauging its films is all part of the process.


Linpac Packaging, A1 Business Park, Knottingley Road, Knottingley, Wakefield WF11 0BL Tel: 01977 671 111 info@linpacpackaging.com www.linpacpackaging.com


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