APRIL Metal packaging worth £1.8bn in 2011
According to Packaging (Metals& Aerosols), a newMarket Report frommarket intelligence providers Key Note, the UKmetal packaging marketwasworth an estimated £1.82bn in 2011, an increase of 1.6 per cent on 2010. Despite tough competition fromothermaterials within the packagingmarket, it would seemthemarket formetal packaging has continued to grow. In light of the importance of
environmental concernswithin the packaging industry, Key Note attributes the sector's success to metal's advantage over other packagingmaterials in terms of recyclability. Both EU directives and UK legislation requires the industry to recover, recycle and reuse a constantly increasing amount ofmaterial. Both steel and aluminium, themainmaterials in themetal packaging industry, can
be recycledwithout any loss of their inherent physical properties. It is also advantageous formetal
packaging companies to use recycledmaterials in the production of newprimary material, asmining or purchasing newmaterials is expensive, both in terms ofmaterial cost and energy expenditure. Because of this, say Key Note, themetal packaging industry has amore developed recycling infrastructure than other areas of themarket. However, despitemetal
packaging’s environmental credentials, thematerial has recently been losingmarket share to themore versatile plastic packaging, particularly in the food market and certain sectors of the beveragemarket, Key Note reports. Plastics are seen as amore convenientmaterial,which can be
microwaveable and flexible, and can provide superior aesthetical features, an important consideration for end-usermarkets. Metals packaging companies
have, however, introduced their ownmicrowaveable food trays and have recently introduced a number of products into newmarket sectors. In the last fewyears, a number ofmetal packaging companies have introduced a range ofwine cans into the alcoholic beveragemarket in order to target younger drinkers at festivals or other outdoor events. With continued economic
uncertainty and rising energy prices, Key Note forecasts that the UKmetal packagingmarketwill experience subdued growth in the next fewyears,withmore significant growth expected by around 2014.
BlueMarlin wins DBA awards
Integrated brand design specialists BlueMarlin picked up two accolades at the Design Business Association Design Effectiveness Awards in February. The wins, for two different brands, follow on the heels of the agency being voted Best Design Agency in food and drink. The independent agency network won silver for challenger brand FunkinMixers (above) and another silver for Shell’s forecourt food and drink offer, Deli2go. The renowned DBA awards are unique in that they are the only awards in the world to evaluate design projects based on hard commercial data. Last year at the awards, Blue Marlin picked up two silvers for Isklar and BalanceWater and in 2010 won bronze for regional retailer Hiho. BlueMarlin global CEO Andrew Eyles comments: “Winning these two silver DBA awards, one for a multinational corporation, the other for an challenger brand, illustrates the power of design, whatever the budget size, to transform business aspiration into commercial success.”
Antalis strengthens
Antalis, packagingmaterial and machinery supplier, has announced its acquisition of Ambassador, a distributor of packagingmaterials and consumables in the UK. This acquisition, says the company, is part of its development strategy to move forward in the high potential packaging and visual communicationsmarkets. Currently, says Antalis, the packaging distributionmarket is growing at five to ten per cent per year, whilst the Europeanmarket is estimated to be worth around €4 billion per annum. Therefore, the acquisition offers significant growth potential for the group, whose sales in this segment were around €200million in last year.
Thanks to this acquisition, Antalis has gained €30million in additional sales, and now also becomes the second largest distributor of packaging products and solutions in the UK. The business will trade under the name of Ambassador Antalis Packaging Ltd and operate as a sister company to Antalis McNaughton Ltd.
CCE and IGD look to the ‘Store of the Future’
In a report commissioned by Coca-Cola Enterprises (CCE) and written by IGD, the food and consumer goods experts, the two organisations have worked together to look at how consumers will shop for FMCG in the future. Amongst the findings from the report, it was revealed that shoppers will demand more personalisation, with communication, promotions and deals to be tailored to their individual values and needs. In this information, it was found that sustainability was very high on a consumerʼs agenda. According to the report, entitled The Store of the
Future, shoppers will expect this communication to detail fully transparent supply chains, with information about provenance and traceability as well as environmental and social impact, including information on the packaging as well as the product itself. According to IGDʼs research, which was collated from extensive desk research, interviews with industry insiders and findings from IGDʼs monthly shopper research, this information will be delivered through smartphones, social media and online forums, truly connecting shop and shoppers.
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