FILLING, WEIGHING & BAGGING: DAIRY CREST


Bagged milk has now been used on the Country Life brand as well as Dairy


Crest’s own JUGIT™


A true bagging innovation?


For our filling & bagging feature, Rebecca Hubbard spoke to Dairy Crest’s John Middleton about the bagged milk revolution


Milk in bags. It’s definitely not something that sounds right at first. Surely milk is too wet? Too fluid? It’s why it resides in either a bottle (glass or plastic) or a carton, right?


John Middleton is senior brand manager for liquid milk at Dairy Crest. For more information, visit www.dairycrest.co.uk.


fridges of my local Tesco. If I look above the ubiquitous rows and rows of green, red and blue- topped bottles, I find some interesting-looking bags peeking out from their well-


H 40 | Packaging Gazette | PackagingGazette.co.uk


owever, a little revolution has been happening o=in the milk


known competition. One has to wonder where this


idea stemmed from. Sure, it is clear that it has something to do with lightweighting, recycling and most other aspects of the green agenda, but what made bags the solution? And with all the lightweighting that has already occurred within the plastic milk bottle, is there a place for such innovation? I spoke to John Middleton, Dairy Crest’s senior brand manager for liquid milk about this new way of doing things.


Q


Hi John. So, how did the idea of packaging


milk in bags come about? Millions of pints of milk are sold in the UK every year with an inevitable impact upon the environment caused by the traditional containers – glass and plastic bottles. Reducing packaging waste is a priority for Dairy Crest, as we were the first dairy company to sign the Courtauld Commitment II, and we were therefore striving to find alternative packaging to give consumers a choice. We


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