“FAIR”LY IMPORTANT MATTERS continued. …………………………………………..


Volusia County Fair Receives Two Golds and a Silver


annual ADDY Award banquet Saturday February 11th. The Volusia County Fair and Youth Show garnered a top award for all three of their entries. Earning a Gold ADDY was their 2011 radio commercial


The Daytona Beach Advertising Federation held their


written by Thom Giordano, CFE the Marketing Director for the Fair. The copy was that of a man coming to a drive thru and ordering events and such that were at the Fair and the young lady on the other end taking his order and asking if he wanted additional items like a ride bracelet and concert information. It was a (:30) spot that ran in the Orlando and Daytona Beach markets. Also winning a Gold ADDY was their promotional piece


used for their Sponsors and Directors. It was a 4gig thumb drive that was the shape of the Fair’s logo. A Silver ADDY was awarded for a billboard campaign.


Billboards that had pink, yellow and black (replicating night time) backgrounds showed photos from the Fair such as Carousel Horses, a Ferris Wheel in motion and a young family enjoying a ride with copy being “In a Convenient


Family Size.” The billboards ran in a 4 county area in mid eastern Florida. “The media mix Thom implements has created great


crowds year after year for the Fair,” said David Viers, CFE Executive Director of the Volusia County Fair. “This was our second highest attended Fair in history and next year we’re aiming for even more!”.


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