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50 Personalized DVDs by Mediak FEATURES
reproduction credits to produce the DVDs. A product sold for $20 usually costs around $5 in credits, depend- ing on the unit sold. Branded products like Dora are slightly more expensive because the royalties are higher, but some products cost as lit le as $2 for each disc. In addition, the Mediak website features a graphics section where dealers can download artwork to promote the products. “If they want to get a six-foot banner printed, they can either buy it from us, or they can download the art from the support section of the website and have it printed locally, and we don’t charge them for anything,” Sublet explains. “T at involves all the artwork for all of the promotional material that we have provided to the dealer at no charge.” Aſt er the initial investment, dealers are not required
to do anything they do not want to. “We have dealers who bought the system eight or nine years ago who are still selling the original CDs, and still doing ok,” Sublet
says. “T en we have other dealers that want to keep up with the newest products. As we add more technically complex products, the computer system that produces it has to keep up as well, so right now we’re providing I5 processors, top of the line, with a lot of R M. Some deal- ers, the ones that really like to stay ahead, they’ll send their computers back and we’ll upgrade it for them, to get it prepared to handle the next level of product. And we don’t charge for the labor. We just charge whatever it costs us for the part.”
For more information: MEDIAK 2704 Paoli Pike, New Albany, IN 47150 Tel: 812-981-2750 • Fax: 812-981-0985 Email:
info@mediak.com Website:
www.mediak.com
Find other great ideas for running your business at:
www.wholesalecentral.com/wholesale–news
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