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42 Personalized DVDs by Mediak FEATURES
because the backgrounds are not uniform, the dealer has to manually select the face of the child and place it into the video, using a Photoshop like process built into the technology. Only one photograph is
needed. As long as the child is looking straight ahead, the system does all the work from there. “It automatically positions the image into the movie, allowing retail- ers to do a demonstration for the customer,” Sublet notes. “From the time you take a fi le from the customer and go to the computer with the fi le, to the time when you click a but on and show them the video with the child’s photograph, it takes about 30 sec- onds. Aſt er the demonstration takes place and they make
Only one photograph is needed. As long as the child is looking straight ahead, the system does all the work.
the buying decision, you start the actual burn process, which takes two minutes and 53 seconds.” Mediak currently has 16 diff erent personalized DVDs available, and began a worldwide distribution agree- ment with personal entertain- ment provider, PixFusion, in December 2010 to incorpo- rate videos featuring Dora the Explorer into the personalized line. T e company also has fi ve videos with just the child’s name incorporated into the video, and 36 audio titles. Sublet adds that the next step is making the videos more three-dimensional, and the
company is currently working on the programming to accomplish that goal. While the number of videos avail-
Continued On 50
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We carry a wide selection of Polyresin figurines such as Dragons,Wizards, Angels, Wildlife, and Southwestern items. Our inventory contains other popular items such as toys, lawn and gardenas well as seasonal items.
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48
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January 2012
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