WEB PROFITS Go Back to
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by Eric Leuenberger
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Justin Carretta:
Marketing Trends
Mobile O 10
N A PLANET with about seven billion people, 2011 saw an astonishing 5.3 billion mobile subscriptions, about 77 percent of the total population. It is no wonder that mobile
ad spending worldwide is predicted to top out at $3.3 billion by the end of 2011, and jump to $20.6 billion by 2015. Much of this advertising will be driven by search ads and local ads. Given those statistics, one cannot ignore the opportunity to tap that “connected” community through mobile marketing. I have put together some of the trends we have seen and may see in the coming year for this channel of opportunity.
Continued On 12 January 2012
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