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12 Mobile Marketing Trends WEB PROFITS
TREND 6:
Social networking continues its dominance among mobile users.
More and more users are frequenting social networking apps such as Facebook, Twit er, and Foursquare. In fact, a 2010 Keynote / Adobe survey of mobile users asked what their favorite mobile activity was, and 76 percent listed social networking. Nielsen listed mobile social networking as the fast-
est growing consumer mobile app category in 2010, and that trend has continued in 2011. Many of these social networking sites are becoming portals for users accessing the Internet, much like search engines were when they arrived on the scene with the advent of the Internet. Mass amounts of messaging and email traffi c, videos, photos, games and commerce are exchanged every minute using these tools. If not already doing so, marketers need to begin to think about reaching out to this channel, and increasing their exposure time at every possible opportunity.
TREND 7:
Optimizing websites for mobile platforms is a reality.
No longer is it good enough to consider a well-optimized site (non-mobile version) the end all, to be all. With the demands mobile is presenting to everyone, consideration needs to be given to continual optimization of a mobile site that aims for increases in speed, image rendering, and accessibility. Onsite usability and traditional search engine optimization rules should apply.
What mobile has in store for us in the coming year is anyone’s guess. It is clear, however, that it is shaping up for staggering, possibly record breaking growth once again, that simply cannot be ignored if you are to stay competitive.
Eric Leuenberger is an ecommerce conversion marketing expert and author of a leading Ecommerce blog at www.T eEcommerceExpert. com. He coaches store owners using his online coaching system, Ecom- merceAmplifi
er.com, teaching how to increase website sales using his proven six step process. Contact Eric at 1-866-602-2673.
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