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30 Air Play Fragrances FEATURES
While the celebrity endorsement is helpful, the
product stands on its own and will garner signifi cant repeat business for buyers. “We really wanted to appeal to everybody, and not limit it to just a certain demo- graphic,” she adds. “If there are people out there who have no idea who Nelly is or who the St. Lunatics are, I really feel like they are still going to pick the product up and check it out because of its classy look. Nelly didn’t want a giant picture of his face on the bot le, and we didn’t want that either. T ere are other celebrity endorse- ments out there, and you can get the point across without being too blunt or bold about it.” However, for those who are familiar with Nelly and the St. Lunactics, the Derrty Entertainment logo is on the bot le, in a small, incognito form. T e Air Play website is currently live and consis-
tently streaming new promotions, as well as noting where the group is performing and visiting next. It has
sections for both retail and wholesale customers, with a contact form for customers interested in buying whole- sale to get more information. In addition, the fragrance’s
WholesaleCentral.com site off ers cases of 12 for each of the four scents, as well as the option to get three each of the four fragrances, for $31.20. Minimum order is only one case, and quantity discounts are available. T e price falls to as low as $27 per box with higher volume purchases, and there are special off ers in the works for deals such as buy one, get one free. Each box comes with an individual display.
For more information: AIR PLAY FRAGRANCES 6962 Highway 111, S Roxana, IL 62087 Tel.: 618-254-0200 • Fax: 618-254-7421 Toll Free: 855-254-0200 Email:
Orders@superiorproducts.com Website:
www.airplayfresh.com
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