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24 Mother's Day Gifts FEATURES
ate for Mom and Grandma, including mugs, Spanish items, and plush giſt s, easily viewed online in a special section for Mother’s Day. T e new Mother’s Day pop-up cards feature pret y theme designs and warm messages for Mom. “When opened, an extra layer of the card pops out that matches the theme, such as a but erfl y or fl owers,” a FLOMO rep says. “It’s a nice surprise for any Mom to receive. Customers can appreciate this kind of item because it is unique and looks high-end, but at FLOMO we have made it extremely aff ordable.” In the coming months, FLOMO will announce
a brand new design for the company website that is more user-friendly and modern, featuring comprehen- sive information about FLOMO, the brand, service, and products. Online ordering is available to potential customers who call, email, or visit the website to sign up for a special VIP code. Minimum order for delivery is $1,500, and the minimum for pickup at the New Jer- sey showroom is $500. T e 20,000-square-foot facility displays all of FLOMO’s products, allowing consumers to see and feel the items in person before they purchase. Because the distributor has its own factories throughout China, customers get factory-direct pricing and fast service. “Our customers fi nd us extremely reliable on shipping, because we have a 200,000-square-foot dis- tribution center with tons of inventory,” the wholesaler notes. “Customers can be assured that we have the quan- tities they need, when they need it.” Reliability and loyalty are products of experience
and dedication, and Ocean State Creations, launched in 1958 by John and Louis Anatone, remains a family aff air. “I was born into the business,” says Bob Anatone, general manager. “I was four years old when they started it. Because we’ve been in the industry so long, we have the knowledge to succeed. Supplying good products at a good price, and owning the property and the buildings, lets us keep the costs down.” Ocean State has scaled down operations to primarily focus on specialty areas such as Mother’s Day and Christmas, manufacturing all products in the United States. T e product line includes earrings, tackpins, broaches, necklaces, religious angels and holiday novelties. For Mother’s Day, Anatone recommends the U-860
OCEAN STATE CREATIONS 1044 Mineral Spring Avenue North Providence, RI 02904 Tel.: 401-728-0490 • Fax: 401-728-8577 Email:
OSCJewelry@hotmail.com Website:
www.OSCJewelry.com
gold necklaces and U-861 gold tac pins for moms and grandmas, sold in packs of three dozen with 18 pieces each of “Mom” and “Grandma,” sold at $32.50 for the U-860 and $25.20 for the U-861. Both items usually retail around $3.49 each, a markup of 300 to 400 per- cent. Anatone notes that another good Mother’s Day option is the 1501 “Best Mom” tac pin, or the 1502 “For A Special Grandma” tac pin, both sold in a dozen-pack for $10.80, with a three-dozen display available for $5. In addition, there are numerous new bracelets available. “We’ve added quite a few diff erent styles of bracelets in the last year, and even within the last month,” Anatone notes. “We make them in just about any category, sold by the dozen. We do them on displays, by the dozen, carded or uncarded, or bulk, whichever way the cus- tomer wants it.” Ocean State off ers products both with and without
displays. “Any product that has a “U” in front of it comes with a display,” Anatone explains. “If they want the 1506, the #1 Mom Angel Pin, which is a very popular Mother’s Day product, then they get just a rack card; if they buy the U-1506, then they get the display. We try to make it easy. If they want a display, we just add whatever the cost of the display is, which is very cheap.” Anatone likes the simplicity of Ocean State’s
WholesaleCentral.com site, where all items are easily grouped by categories such as Christmas, Breast Cancer Awareness, and St. Patrick’s Day. T ere is no wholesale minimum, but quantity dis- plays are available for customers who buy in bulk, with savings increasing by volume. CKB Products sells to both wholesale and retail
customers, and the distributor’s calling card is that it will sell at wholesale prices, no mat er what the order size is. “T e quality of our products is really good, especially for the price you pay,” says Jason Barton, vice president. “We are very low because we do wholesale, but we want to grow internationally. We want the entire world to be able to get our products and wholesale prices.”
Continued On 28 26 January 2012
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