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34 Taking Your Website Mobile COVER STORY
the mobile site needs to get to the point far quicker. Mobile users are usually not happy when loading times are slow, so it is best to keep the mobile site as basic as is feasible, and make substance much more important than style. Brian Casel writes on Mashable, “As a general rule of thumb when converting a desktop site design to mobile format, you want to simplify things wherever pos- sible. T ere are several reasons for this. Keeping fi le size and load times down is always a good idea for a mobile site. Wireless connections, while faster than in years past, are still relatively slow, so the faster your mobile site loads, the bet er.” T ere is also a major diff erence between the development of the homepage and internal pages, as the homepage needs to contain navigation and branding, while internal pages need to focus on the products. Because you do not want to increase load times by having too much content, images need to be placed wisely.
Like a desktop site, put ing together a mobile
version of a website is oſt en a give and take between design and content. As Sherwood Stranieri notes on Search Engine Land, “Designers favor a ‘don’t make me think’ approach, giving their users visuals and naviga- tion, but holding back on copy. SEOs, of course, are always pushing for more content, mindful of the search engines’ appetite for a page that focuses on keywords. T is debate gets interesting when applied to mobile websites. On the desktop, the question of how much copy is too much can feel very subjective: SEOs push, and designers push back. In the mobile space, the design- ers have a stronger point to make: that 21-inch monitor is gone, replaced by a four-inch screen with tiny fonts. T e need for brevity becomes more signifi cant, and hard to argue against.” Many people also believe that the task of put ing together a mobile site is too expensive for them to do at the moment, and only practical for
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