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Personalized DVDs by Mediak
WE LIVE IN an interactive society where children want to be a part of the action, not just watching it. With Mediak’s new photo-personalized DVDs, this dream becomes a reality. Founded in 2001 with CDs that placed a child’s name into the music or story, Mediak expanded in 2008 into DVDs, which uses the child’s name, but also incorporates visual images of the child into the video. “We started programming in 2009, and it took us about nine months to write the code for the pro- gram,” says Charles Sublet , Mediak president. “So we tested the product at the Strawberry Festival in March 2010, and by bringing it out in a festival environment, we could see all of the bugs that people would be facing.
From there, we reprogrammed for about three more months, before actually placing the product into the hands of dealers on June 1 of last year.” Each 30-minute video can be produced in about
three minutes. T e process begins by capturing the child’s image; the ideal condition for the photograph is by using a chroma key, as the Mediak soſt ware automati- cally separates the background from the image if it is in front of a green or blue screen. However, the Mediak system is set up with a card reader, so pictures can also be obtained by taking a photo card out of a phone or camera, emailing them from iPhones and other cellu- lar phones, or by scanning a photograph. In that case,
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