| Innovations |What’s New ERC Wiping Products, Inc. Endurance Wipes, by ERC
» Endurance Wipes from ERC Wiping Products, Inc., are pretreated with a premium quaternary formula to safely clean all equipment and sur- faces at health clubs, including elec- tronic interfaces on fitness machines. The rolls fit easily into most dispens- ers and stands, including center-pull, wall-mount dispensers. Because Endurance Wipes are larger, with
more wipes per roll than other brands, they cover more surface area and last longer. Endurance Wipes are made in the U.S. For more infor- mation, contact the company at 800-225-9473;
www.ercwipe.com. —|
Ideal Products, Inc.
Lots of laminates are Ideal
» As another way to demonstrate its commit- ment to customer service, Ideal Products, Inc., now offers a Quick Ship program for virtually immediate fulfillment of orders. This service is available on the company’s Ideal 1000 Series lockers, in any standard model, size, and quantity, with
a Quick Ship plastic laminate, vinyl T-molding, and a standard lock. Qualifying orders received before 12 p.m. (PDT) will ship within the third business day in a crate or on pallets, depending on the quantity. Ideal Products are made in the U.S. For more information, contact the company at 800-884-3325;
www.idealockers.com. —|
American College of Sports Medicine » Netsertive
»Netsertive, an online advertising technology company, has created a fitness industry marketing solution with the leadership of industry veteran Buzz Truitt. The new offering helps health clubs, training studios, and specialty fitness equipment dealers and manufacturers to be discovered online and to successfully target local customers, even if they primarily do business “offline.” Netsertive’s exclusive system continually refines its proprietary knowledge base, delivering search advertising and cobranded online display (banner) advertising— at a fraction of the cost of many traditional marketing tactics— because it’s data-driven and hyper-responsive to industry dynamics. For more information, contact the company at 800-940-4351;
www.netsertive.com. —|
Fitness & Health savvy: ACSM
»Now available from the American College of Sports Medicine (ACSM), the new ACSM’s Complete Guide to Fitness & Health features photos that accompany step-by-step instructions for increasing muscular strength, flexibility, and balance, along with guidance on choosing the appropriate cardiorespira- tory training. Also included are recommendations for
people with special health and medical conditions, such as arthritis. diabetes, obesity, high cholesterol, osteoporosis, pregnancy, and high blood pressure. According to editor Barbara Bushman, one size doesn’t fit all when developing an effective fitness program, and exercisers need to develop a personal fitness ID. For more information, contact the company at 317-637-9200;
www.acsm.org. —|
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ihrsa.org | SEPTEMBER 2011 | Club Business Internat ional 65
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