When Time Stood Still CRUNCH FITNESS
Keith Worts, President • September 11, 2001: 22 clubs, 10 in New York; owned by Bally Total Fitness
• September 2011: purchased by New Evolution Ventures/Angelo Gordon in 2009; 31 clubs, 10 in New York; now offers franchises
“During 9/11, I was working as the northeast regional vice president for a chain that had three locations in the immediate vicinity of the terrorist attacks. I was on my way to the World Trade Center that morning, but, fortunately, made it only as far as the New Jersey side of the Hudson River. I learned that my coworker, Jimmy Delaunay, had been able to safely evacuate the gym, includ- ing everyone working out at the time, moments before the entire building was destroyed. We did, however, lose hundreds of members who were employed in the Trade Centers. I’ll never forget the events of that day and how they changed the city forever. “One of the clearest memories I have is of the sense of camaraderie that emerged as an entire
city reacted to an unimaginable event. It was never again so apparent until the day Osama Bin Laden was found and killed. “Whether or not you lived in New York City on 9/11, those who got through it came together
to pause, reflect, and remember. New York’s edginess, grittiness, and ability to persevere remain emblems of that day.”
EQUINOX FITNESS CLUBS
Carol B. Espel, Senior National Director, Group Fitness and Pilates • September 11, 2001: 13 clubs, 11 in New York
• September 2011: 51 clubs, including recently introduced Pure Yoga brand; 18 in New York
“While we had what I might call an initial ‘tightening’ behind the scenes at our facilities, our members never felt it. We all worked hard to maintain ‘business as usual.’ I think, for myself, Equinox, and our members, there will always be a profound sense of sadness associated with that day, and that New York City—and the world—will never be the same.”
PLUS ONE HEALTH MANAGEMENT, INC.
Mike Motta, Founder, Chairman • September 11, 2001: 24 facilities were under management, 20 in New York
• September 2011: 164 facilities under management, 30 in New York
“Working near Ground Zero gives you a different perspective on 9/11. When you walk by the site every day and dodge thousands of visitors circling a 16-acre mass of destruction that’s dotted with promising columns of new construction, it defies routine. Oddly, it’s created a comforting routine, as well … Each year, on 9/11, I speak with a club GM who was working across the street from One World Trade Center on the day it collapsed.”
Note: Plus One’s corporate offices, located close to the World Trade Center, were destroyed in the attack.
40 Club Business Internat ional | SEPTEMBER 2011 | www.
ihrsa.org
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