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WHEN TIME STOOD STILL Industry perspectives on the shared experience of 9/11


By Jon Feld September 11, 2001:


It is a date, a day in history, that will never be forgotten, but, now, on the 10th anniversary of the attack on the Twin Towers in New York City and the Pentagon, in Washington, D.C., it’s particularly appropriate to reflect on that cataclysmic, world- altering event. In 2001 and 2002, CBI published a number of articles about


the aftermath of 9/11. One of those (see “Defining Moment,” September 2002 CBI, pg. 42) chronicled the experiences and emotions of individuals who operated health and fitness facilities in New York City at the time of the attacks. Now, 10 years after the terrorists left Manhattan with a scarred


Ground Zero landscape, and the country with a lingering anxiety and state of chronic hyper-alertness, we’re beginning to see the


38 Club Business Internat ional | SEPTEMBER 2011 |


emergence of the World Trade Center towers and the rebirth of a city’s spirit. Recently, CBI went back to the operators who’d shared their


painful experiences in ’02 to gain perspective on how their clubs and views of New York City had changed. Not surprisingly, a great deal is much different today—some people have moved on to new companies and/or careers, and certain firms, such as The Wellbridge Company, no longer have a presence in the city. Yet, the general sense conveyed was of strong resiliency, with


respect to the city, their businesses, and lives. While a subliminal unease and heightened security remain part of the new environ- ment, there’s also optimism, progress, and renewal, as the fol- lowing operators relate in their shared, but singular, experiences.


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