| CBI Interview|
used 2008-09 to optimize our organi- zation to position ourselves to expand in the European market, as a whole.
CBI: Have any mentors in this industry been particularly helpful to you? If so, what did you learn from them?
RM: Looking back to the beginning, it was my partners, Eric and Dennis, and their backgrounds that helped us grow. We all had different insights into the business and, when we combined those, we were able to take big steps. In addition, two-and-a-half years
ago, I joined a REX Roundtables group that’s made up of 10 of the top leaders in the global fitness business. We meet three times a year for three days to learn from each others’ best practices, biggest challenges, and about personal growth and development. This group has been a great source of learning for me.
> GROWTH MILESTONES: HEALTHCITY INTERNATIONAL
• 2004: Rene Moos, Dennis Aarts, and Eric Wilborts combine their 11 all-inclusive clubs under the HealthCity name
• 2005: Waterland, a private-equity firm, buys a 30% equity stake; HealthCity grows to 25 clubs in the Netherlands via acquisitions and new builds
• 2006: Waterland purchases an additional 20%; HealthCity opens its first low- budget-concept clubs; with acquisitions in Belgium and Germany, it now operates 74 clubs
• 2007: More clubs, mostly low-budget, are opened, bringing the total to 97; the company focuses on geographical coverage and individual club profitability
• 2008: HealthCity launches its franchise operation and introduces online sales; the club total reaches 103
• 2009: Now, with 112 clubs, HealthCity consolidates its leading market position in the Netherlands and Belgium; management emphasizes cost control
• 2010: HealthCity takes over 32 Basic Fit clubs and 57 Fitness First locations in Belgium, Luxembourg, and the Netherlands; clubs now total 208
• 2011: Completes acquisition of 45 Fitness First Clubs—12 in France, 17 in Italy, and 16 in Spain; an additional 12 new clubs are opened; HealthCity, with 265 units, is now the largest club operator in Europe —|
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ihrsa.org | SEPTEMBER 2011 | Club Business Internat ional 35 7/1/11 10:43 AM
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