|News & Know How| News IHRSA Releases 2011
International Report Study pins down specifics of the Asia-Pacific health club market
>IHRSA has released The 2011 IHRSA Inter- national Report: Size & Scope of Key Health Club Markets, a comprehensive study of the health club industry in the Asia-Pacific region that also spotlights mature markets in Europe. “This report is ideal for anyone looking for
Downtown Phnom Penh
Fitness GoesUpscale in Phnom Penh State-of-the-art Sports Club debuts in Cambodia’s capital
W
hen you think cutting-edge and world-class with respect to health clubs, cities such as New York, Los Angeles, London, and Tokyo immediately come to mind. But, as of this spring,
Phnom Penh, the capital of Cambodia, also qualifies for consideration. The Phokeethra Sports Club, which recently opened on the grounds
of the Sofitel Phnom Penh Phokeethra hotel, is impressive by anyone’s standards. Situated in an attractive low-rise building on the hotel’s grounds, it features a state-of-the-art fitness center, with a full complement of equipment provided by Life Fitness and Cybex; four tennis courts; two air-conditioned, glass-backed squash courts; and a 50' x 100' outdoor pool with adjoining restaurant. At the moment, the club employs 10 professionally trained instructors,
three of whom have won Mr. Cambodia fitness and bodybuilding com- petitions. Classes offered include aerobics, yoga, Pilates, kickboxing, and Khmer dancing. The club’s amenities for children include a dedicated kid’s club, a
reduced-size tennis court, a dedicated shop, and after-school childcare. “We’ve positioned ourselves at the top of the price scale for fitness
clubs in Cambodia, and the investment we’ve made in the Phokeethra Sports Club reflects this,” Didier Lamoot, the club’s general manager, told the Travel News Gazette. “Cambodia is booming, and local and expat residents are willing to spend a little bit more to access high-quality fitness facilities such as ours.” —|
> Short Takes | Fit Doctors More Likely to Encourage Exercise
Physically active medical students are more likely to prescribe physical activity to patients in their future practice, according to research presented at the American College of Sport Medicine’s 58th Annual Meeting and the 2nd World Congress on Exercise Is Medicine. The five-year study showed that 80% of students believe physical activity counseling will be highly relevant in their future clinical practice. —|
credible data about international markets poised for growth,” suggests Melissa Rodriguez, IHRSA’s research manager. “It examines membership penetration rates, market size, market potential, leading club companies and business models, economic outlook, and much more.” The report, sponsored by Life Fitness,
contains the most authoritative and up-to- date information available on the markets studied. The Asia-Pacific arena, it notes, is now home to some 18,000 fitness facilities, serving roughly 13 million members, and generating reve- nues estimated at $10 billion a year. The markets examined include those of Australia, China, Hong
Kong, India, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The report’s European coverage focuses on
Belgium, Denmark, Finland, France, Germany, Italy, Ireland, Netherlands, Norway, Portugal, Russia, Spain, Sweden, Switzerland, and the U.K. Providing extensive and exhaustive market
details, the report is conveniently organized into five main sections: a Fitness Macroeconomic Overview; Prevalent Club Operating Models; Competition; Health & Fitness Club Market Charts; and Market Reports. The full report is available for purchase at
ihrsa.org/store for $995. A “Club Operator” edition is also available in PDF format for $49.95 for IHRSA members and $99.95 for nonmembers. —|
www.
ihrsa.org | SEPTEMBER 2011 | Club Business Internat ional 17
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