bustling two-day event. The Vision, introduced at IHRSA’s 30th Anniversary International Convention and Trade Show in March (see “IHRSA Celebrates & Demonstrates Industry Excellence,” June CBI, pg. 48), describes the five defining principles of a culture that views primary prevention and healthy lifestyles as keys to good health and the effective management of healthcare costs. (For more information on the Vision, log on to www.ihrsa.org/vision.) The concept provides a coherent,


unified game plan for the fitness industry by encouraging operators to join together to lobby for health-promotion legislation, at both the state and federal levels, and to work to make their clubs valuable community resources for disease- prevention and healthy living. The Vision is predicated on Senate


Resolution 97, an IHRSA-driven mea- sure that was passed unanimously by the U.S. Senate in March. That legisla- tion gives voice to the ideals that many regard as essential to positioning clubs as valuable prevention and wellness resources and, subsequently, a critical component of the healthcare continuum. Amy Bantham, IHRSA’s deputy vice


president of government relations, as well as a 15-year industry veteran, led the first discussion, titled, “If Every Community Had a Wellness Clinic, Would Your Club Be That Clinic?” The presentation spotlighted leading IHRSA- member clubs that are utilizing exercise to help people become healthier. Among them were Shape Up Sisters, in Vicks- burg, Mississippi; the Claremont Club in Claremont, California; and Lifestyle Family Fitness, a Florida-based chain.>


www. ihrsa.org | SEPTEMBER 2011 | Club Business Internat ional 51


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