|News & Know How| Latin American News
U Action & Relax Unveils Third Site
V
ilas Club has opened a new U Action & Relax facility at the Marriott Plaza Hotel in Buenos Aires—its third fitness center offering pre-
mium full service at a five-star hotel. Its first opened in 1999 at the InterContinental Hotel, followed, a decade later, by a second location at the Claridge Hotel, also in Buenos Aires.
The new
8,600-square-foot facility features a heated pool, strength and car- dio area, personal training, a wide variety of group classes, a running team, sauna, relax- ation room, and massage and beauty treatments.
“U Action & Relax offers its members a place
unlike any other in the market,” says Sales Manager Beatriz Hambeck. “Our goal is to provide personalized, quality services.” This year, the company has made a strong com-
mitment to further growth in the corporate segment. “We’ll keep looking for better business opportunities to consolidate our position as leaders in premium wellness, taking care of every detail in the programs we provide,” adds Hambeck. U Action & Relax is owned by the Vilas Club,
one of the best-known tennis and social clubs in Buenos Aires; the club is named after tennis great Guillermo Vilas. —|
Vivafit EntersLatin American Market
>Vivafit, the largestwomen-only fitness network in Portugal, has signed a master franchise agreement for Uruguay. Local businessman Ulises Fontanini will be responsible for developing the brand and enlisting franchisees. The venture calls for the opening of the first club in Montevideo,
the country’s capital, next month. The new master franchising agreement foresees the opening of 20 Vivafit locations over the next three years, as well as expansion into other countries, including Argentina, Chile, and the southern states of Brazil. “Our presence in Uruguay represents not only the beginning
of Vivafit’s expansion into Latin America, but it’s also a reinforce- ment of the brand’s potential to go worldwide,” says Pedro Ruiz, the CEO of Vivafit. “Latin America is our priority. It’s the world’s largest market for the next 20 years, due to the unstoppable rise of a large middle class.” Vivafit is a
chain of women- only fitness centers that offer 30-minute circuits, Pilates, and nutrition
programs. Its first club opened in Portugal in January 2003, followed, two years later, by its first franchised unit. Vivafit currently has more than 120 sites, serving some 50,000 mem- bers, in Portugal, Spain, India, and Singapore. In Portugal, it claims a 75% market share. —|
Body MastersEstablishes Second Site B 20 Club Business Internat ional | SEPTEMBER 2011 |
ody Masters recently announced the opening of its second site in Santa Cruz de la Sierra, Bolivia. The brand-new unit is located in Equipetrol North, an upscale neighborhood that has both a residential and corpo-
rate ambience, and is also home to luxury hotels and fine-dining restaurants. The new facility is just over 15,000 square feet in size, and is equipped with
Life Fitness Signature and Hammer Strength equipment and Precor Experience cardio machines. It also has dedicated studios for group fitness, indoor cycling, Pilates, and martial arts. “We’re the first to introduce hot yoga in Bolivia,” points out Rene Claure, the founder and owner of Body Masters. “I’m sure it will be a success.” —|
Editor’s note: All of the news items on this page were provided by Mercado Fitness,
www.mercadofitness.com. www.
ihrsa.org
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