THE INTERVIEW
How did you get involved with the LIVE@BestBuy program? Explain a little about your current position? I met the program founders when I was working in NYC on co-op. I thought the idea had interesting potential so I stayed in touch and contributed
ideas from time to time to help grow the program. The NYC stage was so successful that they felt comfortable expanding the program. Boston was a logical choice. Due to my experience with the program, I was invited in for an interview and was ultimately selected to join the team and help build out the program in Boston.
As Program Manager, I am responsible for all LIVE @ Best Buy – Boston operations. When we don’t have a show I’m in the office, searching for
great local bands to invite to play. Reviewing artists who apply through our website (EMBED:
http://bit.ly/lpnXfe). Looking at major artist album release/ tour schedules and pitching potential major events. Securing talent and maintaining the website, and producing up to four shows a week. On the day of the show I help the bands load-in and set up. During the show you’ll find me running the mixing board, creating the multitrack audio recording, and monitoring the livestream.
Best Buy seems to be an early adopter in big-box store diversification. The relationship is somewhat symbiotic – bands get new ears via shoppers, Best Buy gets increased foot traffic thanks to fans. Do you see this as a growing trend in the ever-changing music industry? Boloco has open mics. Starbucks has live shows. Is this the future?
The retail landscape has changed a great deal over the past few years and there are fewer and fewer places artists can go to actually meet their
fans and promote their new project. A performance/signing event helps drive awareness of a new release and thanks to the latest technology the LIVE @ Best Buy program is uniquely positioned to transform the traditional new release signing event into something much bigger and better. Now a global audience can participate in the event virtually. What used to be a local event with a few hundred participants can now reach tens of thousands of fans worldwide that are connected in this virtual environment and are spreading the news about the release on their social media channels. It’s really all about opportunity and access. We’re happy to provide artists with a platform to showcase their talent, and fans with access to the art-
ists they love. I don’t think that LIVE @ Best Buy will ever replace traditional concerts, but I think it can be a viable alternative for bands on number of levels. We saw an opportunity to offer something unique and valuable to the artist community. We’re constantly brainstorming ways to harness the power of the technology that we provide and apply it to the LIVE @ Best Buy program. The two biggest ways that we’ve done this so far is through the multitrack audio recordings and livestreaming.
LT 33
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