SPOTLIGHT ON DS SMITH PACKAGING
World-class design for Surf Seeds
DS Smith Packaging Launceston has won a coveted Worldstar design award for a very distinctive Surf Seeds retail ready pack, which was manufactured for Enviropak Supplies Ltd. Following a full review of the previous pack design, a low-sided tray with two fittings and shrink-wrap, the DS Smith Packaging team recognised the need for something visually distinctive on shelf. The new one-piece, two colour printed pack is made in a double E-flute corrugated board with an ‘exposed fluted’ internal liner that incorporates an auto-crash base and an integral central divider. Both elements of the design mean that the product is held securely within the pack when open on the shelf. The unique ShelfMaster design from DS Smith Packaging means the top can be removed in a few seconds to form a display tray, and is die-cut rather than perforated to leave a clean front edge. This provides greater visibility of the primary packs for shoppers. This award-winning pack performs well in the supply chain, ensures product stability and looks great too! It has eliminated the need for shrink-wrap and is 100% recyclable.
Healthy savings in costs and carbon
DS Smith Packaging Livingston prides itself on identifying and supplying its customers with packaging that has exactly the right specification for the right application. When reviewing best practice with customer Kellogg's, the Livingston team recognised that R-Flute®
, DS Smith Packaging's major
breakthrough in corrugated fluting, would offer some tasty benefits to the leading Nutri-Grain range. R-Flute®
provides a better, flatter print surface than
other more commonly used flutes, which means the packaging has great colour coverage with solid block colours. The previous competitor pack, produced in C-flute was reported to have looked "washed out". The new pack now stands out on the shelf far more, as well as being easy to find back of store, helping to drive on shelf availability. The closeness of the flute tips means R-Flute®
also
helps perforated packs form squarely and open reliably, another big factor when competing for sales. The benefits don't stop there. The change to R- Flute®
Kellogg's pallet movements by 911. This equates to a massive 24 full loads less every year. Overall that’s a saving of 22 tonnes of CO2
also has removed the need for a rippatape opening system in the pack. It just goes to show how using the right application, R-Flute® save cost and reduce carbon.
, which has a smaller calliper than the previous C-flute case, has reduced pa. The development can help drive sales,
Fresh Innovation for Vitacress
DS Smith Packaging stepped coolly up to the challenge when Vitacress, one of Europe’s leading growers of watercress, asked for a packaging design that would remove cost from their supply chain and help maintain the quality of the product in distribution. The result was a design that allows ice to melt cold water over the watercress to keep it fresh. A
drain tray containing crushed ice sits on the top rim of the pack allowing melting water to drain over the watercress, keeping it cool for up to 48 hours. A moisture resistant film is laid on the inside of the pack and silver metallised thermal PE liner is put on the outside. The recyclable corrugated pack replaces expanded polystyrene traditionally used with this type of application. The new
pack offers a stunning fresh look, and has stimulated a significant increase in sales and reduced inbound shipments tenfold. In recognition of its highly innovative qualities the pack has recently won a UK Packaging Award, a Starpack award and, most coveted of all, a Worldstar award. It is also a finalist in the President’s Shortlist and the Sustainability category of Worldstar.
DS SMITH PACKAGING Beech House, Whitebrook Park
68 Lower Cookham Road, Maidenhead, Berkshire SL6 8JZ Tel: 0845 260 70 80 Email:
sales.support@
dssp.com
www.dssmith-packaging.com
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