industry news
Vroom vroom for Car Masutra and
M&H Plastics M&H Plastics is delighted to have worked with Car Masutra on their striking Body Repair Kit of male grooming products designed for the man who loves his car. The imaginative Body Repair Kit comprises a 2-in-1 shampoo (Petrol Head), a shower gel (Body Work) and a bath soak (Flash Git) packaged in a distinctive black and white chequered flag outer. The chunky HDPE bottles are part of M&H’s standard portfolio of products and the metal caps featuring a gear stick graphic on the top give the whole kit a powerful sporty character. Mary Bird of Car Masutra said: “We worked closely with M&H to ensure the packaging truly reflected our brand identity and believe we have produced a good example of how effective simple packaging can be with a little imagination.” M&H has a portfolio of over 1,000 bottles and jars so there is almost certain to be something that fits your requirements. However if you can’t find exactly the right design within their extensive range then their design team can create it for you. M&H stands for innovative design, quality which is consistent and impressive service and flexibility. The company constantly researches new technologies and materials and makes improvements to its product portfolio.
Nearly everything is done on site at M&H, from concept design, through toolmaking to production, artwork and decoration. The site in Beccles, Suffolk, employs over 500 people and operates within a worldwide network of agents. M&H also have a manufacturing facility in the United States. In a consumer-driven environment distinctive packaging is vital, and M&H offers unrivalled expertise in developing packaging solutions for markets where quality and style are critical to a product’s success. Packaging technologists know M&H stands for inspired design, consistent quality, dynamic service, flexibility and the ability to come in on time and on budget. The company’s website is an excellent resource for their product range, utilising an easy-to-use interface allowing users to scan through the wide range available from the company. It is also divided into product sectors allowing easy navigation throughout. Free product samples can be requested too. Car Masutra’s Body Repair Kit won Highly Recommended in the Mind, Body and Soul category of the respected "Gift of the Year" 2010 competition and was short listed in another. The range has also been used as table gifts at The Savoy Hotel London, for the Woman’s Conservative Organization Blue Ribbon ball, and also as gifts to the stars at the 2010 MOBO Music Awards in Liverpool. For more information call 01502 715518, email
marketing@mhplastics.com or visit
www.mhplastics.com.
Protecting your investment in plastic pallets
With millions of pallets circulating in the UK supply chain involved in manufacturing or distribution networks, the cost of losing pallets can be extremely costly, especially if they are plastic pallets. It is inevitable that some pallets will get lost in transit, but pallet management can play an important role in minimising their loss. Furthermore, with the cost of timber pallets increasing in price over the last few years and continuing to rise at an accelerated rate, there has never been a better time for businesses to seek more cost- effective, greener alternative solutions. Returnable plastic pallets are not only more durable and hygienic, they can also be easily traced in transit. In order to easily identify ownership of plastic pallets and make them stand out from others, certain minimum quantities can be individually customised to include printed or embossed company logos and names that can be visually identified on inspection. An alternative solution to easily identifying ownership of pallets in the supply chain, transport or in storage, is achievable using an entirely new concept – whereby plastic pallets are manufactured from a customer’s corporate
house colours or use of two distinct colours in one pallet. As well as special markings and colours, PalControl is an example of Craemer‘s latest technical achievement providing intelligent load- carriers, as well as a concept for multi-purpose pallet traceability and security achieved on the basis of radio-frequency identification RFID technology. With Palcontrol, customers reap the benefits of RFID technology as each pallet can be identified and is traceable throughout the supply chain, whilst other important information can also be linked to provide an up-to-date overview of both costs and stock that brings transparency in
your logistics. This transparency of both costs and stock ensures a highly efficient
pallet management system. Regardless of the location and time, the internet allows a corresponding overview of the current situation. This allows users to control their pooling costs directly and protect their investment in plastic pallets. For more information call 01952 607800, fax 01952 607803, email
steve.penney@
craemer.com or visit
www.craemer.com.
Packaging Gazette 9
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