contracts & projects


Dewar’s extends packaging


redesign Dewar’s has extended the family look for its range of blended Scotch whiskies with the launch of a stunning new design. The design develops the innovative ‘wave’ in the bottle, which is a feature of the brand’s White Label and 12 Year Old whiskies. The wave, which symbolises the famous well-rounded flavour of Dewar’s, is here expanded to incorporate the medals which Dewar’s has won in international competition. These medals are embossed into the glass, which is produced in Scotland by O-I, the world’s leading glassmaker. As with the other Dewar’s whiskies, the wave cuts through the self- adhesive label. The premium nature of the 18 Year Old is conveyed through the embossing, crimson and gold labelling and the use of a cork closure. Scott Gibb, sales manager for O-I in Scotland, says, “The Dewar’s range shows how effectively glass can be utilised in an innovative way to improve brand standout for a family of products attacking a variety of price points and targeted at different audiences.” For more information call 01259 218822, email graham.caldwell@eu.o-i.comor visit www.o-i.com.


Installation for snack


multipack bagger Processed Snack Products at Widnes, Cheshire, has increased capacity for variety multipacks of its flavoured corn-based Happy Snax with a new extra- wide bagging machine from PFM Packaging Machinery. Built in stainless steel to food industry hygiene requirements, the Italian built PFM Zenith EW Servo produces multipack bags 300mm wide x 455mm holding 20 individual snack packs of 100 x 130mm, replacing an old machine that suddenly became unreliable. "We needed a new bagger quickly and PFM were able to offer the right size of machine immediately from stock, and complete the installation in less than a week," explains Peter Fletcher, managing


Smurfit’s sustainable


support for salmon Highland Farms, the leading processors of Scottish and Norwegian Farm Raised atlantic salmon, has chosen Smurfit Kappa as its main supplier of sustainable and ethical packaging. Using Smurfit Kappa packaging means that Highland Farms can assure its customers of the provenance of its products by featuring Smurfit Kappa’s FSC certification. Smurfit Kappa UK is the first UK manufacturer to achieve Chain of Custody certification from the world's top recognised certification agencies, for its entire UK corrugated and paper manufacturing capacity. For more information call 01698 812901, fax 01698 810241 or email marketing@smurfitkappa.co.uk.


Hearty eggs…


now even better Denny Bros has recently helped Fridays to present an on-pack, money-off promotion to tempt new customers to trial the brand. Formerly ‘The Hearty Egg’, the newly renamed Hearty brand contains 40% of the recommended daily intake of omega-3. The ‘Save 30p’ and ‘Save 50p’ promotion is flashed across a bright red Fix-a-Form multi-page label which explains the concept of the ethical hearty brand by using a small but perfectly formed set of ‘chicken and egg’ illustrations. The 4-page, resealable Fix-a-Form has an extended semi-thermal base label to allow for the overprinting of variable data including essential date coding and packing details. 180,000 machine-applied Fix-a-Forms were produced for the campaign. The


marketing manager of Fridays said: “The Fix-a-Form was the right medium for this promotion as it allowed us to add a striking advert seen at the point of sale.” For more information call 01284 701381, email fix-a-form@dennybros.comor visit www.dennybros.com.


director at Processed Snack Products. “We also have the advantage of a machine that can produce more bags than before, although current feeding arrangements limit output to 35 multipacks a minute." For more information call 0113 239 3401, email sales@pfmuk.comor visit www.pfmuk.com.


FLEXICON GIVES RISE TO IMPROVED PACKING FOR EXPORT


The recent introduction of a Flexicon Bulk Bag Discharger and Batch Weighing System at the Evesham production facility of Dawn Foods has enabled the company to transform its food processing and packing line to one that now has the flexibility to pack in either single 25kg bags or one- tonne bulk bags. The Evesham plant produces original US based cake mixes in 25kg bags. To produce the recipe mix, bulk raw materials (flour –


sugar) are blown directly from a combination of five external 40 tonne silos to one of two mixers sited within the dry mix plant; one for chocolate and the other for non-chocolate mixes, then the remaining minor ingredients are manually dumped indirectly into the mixer via an adjacent manual dump station. For more information call 01227 374710, email sales@flexicon.co.uk or visit www.flexicon.co.uk.


10 Packaging Gazette


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