58 Advertorial
Have you discovered the NatraGem
™
Croda is launching its latest Green Gem, NatraGem S150, a naturally derived, Ecocert approved solubiliser, which has been specifically designed to solubilise a wide range of lipophilic actives and active carrier oils
NatraGem S150 satisfies the latest green trend to emerge, Nu Natural, where formulations are focused on naturally derived bases with the addition of high performance actives, satisfying those consumers who desire to be greener, but are not willing to compromise on product performance. This new innovation complements Croda’s current NatraGem range, which provides effective green solutions to emulsification and solubilisation and are approved natural by Ecocert. They are easy to handle and can be used within both hot and cold processed formulations. NatraGem E145 is a versatile, high HLB, oil-in-water emulsifier and NatraGem S140 is a highly efficient natural solubiliser for a wide range of lipophilic ingredients, especially essential oils. New data also shows that NatraGem S140 and NatraGem S150 have proven counter-irritancy benefits.
Xtra Protection across the Spectrum Croda’s innovative broad spectrum UV filter, Solaveil™ SpeXtra, is a finalist in The Best New Technology category of the Cosmetics & Toiletries R&D Awards this year. The winner of the award will be announced at the exhibition.
Combining an exceptional level of UVA protection with high UVB efficacy, these innovative titanium dioxide (TiO2) dispersions uniquely allow you to formulate high SPF and broad spectrum sun
protection products. Solaveil SpeXtra dispersions contain a novel TiO2 ,
specifically designed to deliver an optimal balance of UVA and UVB attenuation. Solaveil SpeXtra has UVA efficacy comparable to zinc oxide, but provides much higher UVB attenuation.
Formulations containing Solaveil SpeXtra as the sole UV filter meet European Commission guidelines for UVA protection. Also, since TiO2
is approved
worldwide as a UV filter, with Solaveil SpeXtra, global sunscreen formulations are no longer a complex and frustrating challenge but a straightforward reality. New data using in-vitro electron spin resonance techniques also proves that Solaveil SpeXtra provides an effective physical shield to reduce UV-induced free radicals within the skin. Solaveil SpeXtra now also delivers anti-ageing benefits to UV protection products.
Intelligent Hydration with DuraQuench™ IQ
Discover an innovative approach to effective moisturisation through Croda’s moisturising complex, DuraQuench IQ. Its dual mechanism optimises skin moisturisation by the formation of an intelligent structural layer on the surface of the skin, whilst regulating water loss from within by reinforcing the skin’s natural barrier.
Seasonal variation and temperature controlled environments can lead to skin dryness. DuraQuench
Green Gems? “
IQ has been developed to combat these changes in temperature and humidity, thereby reducing the impact of changing environmental conditions, specifically by reducing water loss more effectively at low relative humidity. With effective moisturisation helping to fight the signs of ageing, DuraQuench IQ delivers a significant improvement in skin barrier function for lasting hydration benefits. It also protects against the drying effects of soaps and detergents. These benefits have led to consumer perceived improvements in skin smoothness and radiance.
“ Croda, Stand L60
Its dual mechanism optimises skin
moisturisation by the formation of an intelligent structural layer on the surface of the skin
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