22 Media Partner:
Marketing Trends
Stay ahead of the industry trends! Packed with brand new market data and case studies, the free-to-attend presentations are guaranteed to spark new marketing ideas
Marketing Trends Theatre (on show floor) Tuesday 29 March
10:45 - 11:30 Sparked by Innovation, Fueled by Consumption - Emerging Ingredients Trends Anna Ibbotson, Industry Manager, Kline This presentation will provide an overview of ingredients trends, especially those perceived as ‘natural’ or ‘sustainable’, and will quantify the outlook for this growing ingredient segment. The competitive landscape will be explored and the industry movers and shakers profiled.
12:00 - 12:45 Digital World of Beauty
Sean Singleton, Group Managing Partner, Skive Group The emergence of digital media is fundamentally changing the relationship between consumers and beauty brands. Singleton will show how brands have been slow to react but are now starting to experiment with new digital channels to develop new stronger relationships with the consumer.
13:30 - 14:15 Sustainable Sourcing of Ingredients Amarjit Sahota, Director, Organic Monitor and Rik Kutsch Lojenga, Executive Director, UEBT Under examination will be the factors companies need to consider when undertaking sustainable sourcing and what lessons can be learnt from pioneering companies. The ecology and biodiversity in cosmetic ingredient sourcing and the social implications will also be discussed.
14:45 - 15:45 in-focus Round Table Discussion. Life Cycle Analysis: Choosing the Right Indicators Olivier Jan, Executive Director, BIO Intelligence Service
Gillian Briggs, Section Head, Colour Cosmetics Formulation Design, Procter & Gamble Issues such as CO2
emission, water consumption, residual wastes, aquatic eco-toxicity and impact on biodiversity could all be computed by sharing common methods. The panel will examine how this impacts suppliers and look at the policies and views developed by brands and distributors.
16:15 - 17:00 Niche Brands – Success Secrets Revealed A live interview with the founders of Bulldog Natural Grooming Simon Duffy and Davina Peace, conducted by Angelika Meiss, Senior Editor, COSSMA.
18:00 - 20:00 Reception & Awards Ceremony The “Innovation Zone Best Ingredient Award” will recognise three novel active or functional ingredients that combine innovative science and product features in a way that demonstrates substantial benefits to manufacturers and end-users.
The sixth “Cosmetics&Toiletries R&D Awards” will honour one innovative raw material or technology and one finished cosmetic product for the craft of its formulation or development method.
Join your peers to honour and celebrate the winners! Wednesday 30 March
09:45 - 10:30 Anti-Ageing - Innovation from Around the Globe Vivienne Rudd, Senior European Beauty Analyst, Mintel Beauty Innovation Mintel’s team of beauty trend spotters have sourced the hottest anti-ageing finished products on the market from Europe, Asia, USA and Latin America. Rudd will cover the beauty trends and demonstrate how they can be used to forecast anti-ageing market movements, taking consumer concerns, product innovation and the latest anti-ageing actives into account.
11:00 - 11:45 Global Beauty and Personal Care – The Year in Review and Winning Strategies for the Future Irina Barbalova, Head of Global Beauty and Personal Care Research, Euromonitor International Barbalova will discuss Euromonitor’s latest research into evolving spending and consumption patterns. She will contrast the fortunes of the premium and mass-market cosmetics sectors and identify key category dynamics and product development strategies, asking whether there is more room for high-tech innovation.
R&D Awards 2011
FREE
TO ATTEND
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