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Innovation Zone
Year on year, the Innovation Zone continues to be one of the most popular features at in-cosmetics and this year will be no exception
Coming up with revolutionary new beauty concepts can be quite a challenge, but in an industry that seems to be fairly robust in the current economic climate, the race for creating innovative and ground breaking ingredients continues. in-cosmetics has once again joined forces with Mintel Beauty Innovation to bring you an inspirational line-up of the very latest ingredients launched by exhibitors and the most innovative anti-ageing beauty products.
Latest Ingredients Launches Every visitor to the show should make sure they visit the Innovation Zone! It’s the perfect place to see the new ingredients under the spotlight and find inspiration for new product development. It’s also the ideal place to start your visit giving you a raft of information on mapping out who to visit first. You’ll also be able to pick up a free informative guide of all the products on display listing valuable information to take home.
Live Ingredient Demonstrations There is no better way of getting a really good understanding of a new ingredient, than having it explained by the manufacturer. A selection of exhibitors including Air Products & Chemicals, Clariant International, Cremer Care, Gelita, Hayashibara, IMCD, Rhodia, will be imparting their knowledge to visitors giving an in-depth explanation about their product ingredients on display. For a detailed schedule, visit
www.in-cosmetics/iz
Anti-Ageing – Innovation From Around the Globe
Facing increasing competition in their working and love lives, one in two UK women say it’s important to keep looking young, while three out of five women in France, Italy, Spain and Germany hold the same belief. It is no surprise that anti-ageing was the fourth most popular claim in prestige skincare launches between January and September 2010. But the claim has long started to migrate into other beauty categories, too.
Mintel’s Interactive Display and Demonstrations:
Discover the hottest finished products on the market from Europe, Asia, USA and Latin America, sourced by Mintel’s team of beauty trend spotters. Be inspired by an interactive display of the most innovative skincare, hair care and colour cosmetics, focusing on the latest technology, active ingredients and positioning claims in anti-ageing. Demonstrations will take place twice daily. Visit
www.in-cosmetics.com/iz to see the schedule.
Expert-led Trend Presentation: Wednesday, 30th March: 9.45 – 10.30 (Marketing Trends Theatre) Mintel’s Senior Beauty Analyst will take you through their beauty trends and demonstrate how they can be used to forecast anti-ageing market movements, taking consumer concerns, product innovation and the latest anti-ageing actives into account.
Mintel’s Beauty Innovation team will also be on hand through-out the show at the Innovation Zone and at stand number T71 to offer you personal advice and opinions on all the products and trends featured.
New
In recognition of the some of the outstanding entries we receive each year, in-cosmetics will present an “Innovation Zone Best Ingredient Award”. The entries will be judged by a panel of industry experts and in-cosmetics will reveal the winners (3 Awards – Gold, Silver, Bronze) for this new and prestigious award. The ceremony will take place on Tuesday, 29th March (18:00 – 20:00) in the Marketing Trends Theatre.
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