14 Media Partner:
Marketing Trends Presentations
Stay ahead of the industry trends! Packed with brand new market data and case studies, these free-to- attend presentations are guaranteed to spark new marketing ideas. Imogen Matthews, consultant to in-cosmetics, previews the programme
Sustainable Beauty is the theme running through this year’s industry trends presentations and it is also the subject of in-focus, the central feature
at in-cosmetics. The trends presentations run over the three show days, featuring representatives from leading market research agencies and consultancies. Included as part of the trends presentations programme will be two round table discussions on the subject of sustainability within the cosmetics and toiletries industry. A new addition for the 2011 show is the Innovation Zone Best Ingredient Awards, which will recognise the three most exciting new ingredients displayed in the Innovation Zone. The ceremony takes place on the first show day at 18.00 when the Cosmetics & Toiletries R&D Awards will also be presented.
29 March, 10.45 - 11.30
Sparked by Innovation, Fueled by Consumption - Emerging Ingredients Trends Anna Ibbotson, Industry Manager, Kline
The market for personal care ingredients is expected to recover quickly as the economy comes out of the recession, with anticipated annual volume growth of 2.6% until 2014. Anna Ibbotson will provide an overview of ingredients trends, focusing on those perceived as “natural” or “sustainable”. She will explore the competitive landscape and profile industry movers and shakers.
29 March, 12.00 - 12.45 Digital World of Beauty Sean Singleton, Group Managing Partner
Over the last decade, the emergence of digital media is fundamentally changing the relationship between consumers and beauty brands. Sean Singleton will show how beauty brands have been slow to react to these changes but are now starting to experiment with new digital channels, enabling them to develop new stronger and deeper relationships with the consumer.
29 March, 13.30 - 14.15 Sustainable Sourcing of Ingredients Amarjit Sahota, Director, Organic Monitor Rik Kutsch Lojenga, Executive Director, UEBT
The first of a series of presentations and workshops that examines the importance of sustainability,
Organic Monitor and UEBT will look at what the sustainable sourcing of ingredients actually means. Under examination will be the factors companies need to consider when undertaking sustainable sourcing and what lessons can be learnt from pioneering companies. In addition, the ecology and biodiversity in cosmetic ingredient sourcing will be discussed, along with the social implications of this important issue.
29 March, 16.15 - 17.00 Niche Brands - Success Secrets Revealed
A new feature for 2011 is a live interview, conducted by Angelika Meiss, senior editor, COSSMA, with two successful brand owners. Bulldog Natural Grooming managing director Simon Duffy and founder of organic skincare brand Davina Peace, will discuss their strategies for success, including the challenges of marketing a niche brand within the competitive beauty market.
29 March, 18.00 - 20.00
Awards Ceremony The Innovation Zone Best Ingredient Award will recognise
three novel active or functional ingredients that combine innovative science and product features in a way that demonstrates substantial benefits to manufacturers and end-users.
The sixth Cosmetics&Toiletries R&D Awards will honour one innovative raw material or technology and one finished cosmetic product for the craft of its formulation or development method.
R&D Awards 2011
30 March, 9.45 - 10.30 Anti-Ageing - Innovation from Around the Globe Vivienne Rudd, Senior European Beauty Analyst, Mintel Beauty Innovation
Mintel’s team of beauty trend spotters have sourced the hottest anti-ageing finished products on the market from Europe, Asia, USA and Latin America. Vivienne Rudd will cover the beauty trends and demonstrate how they can be used to forecast anti- ageing market movements, taking consumer
concerns, product innovation and the latest anti- ageing actives into account. To see, smell and touch some of the products, head to the Innovation Zone feature.
30 March, 11.00 - 11.45 Global Beauty and Personal Care - The Year in Review and Winning Strategies for the Future Irina Barbalova, Head of Global Beauty and Personal Care Research, Euromonitor International
Highlights from Euromonitor’s latest research into evolving spending and consumption patterns will be discussed by Irina Barbalova. She will contrast the fortunes of the premium and mass-market cosmetics sectors and identify key category dynamics and product development strategies, asking whether there is more room for high-tech innovation. Her presentation will explore new media opportunities, the major shifts in the beauty retailing landscape and highlight the state of things to come.
30 March, 12.15 - 13.15 Anti-Ageing Skincare & Aesthetic Medicine Emmanuelle Bassmann, Managing Director, In-Trend Ltd Bérengere Boucly, Marketing Manager, Filorga
The aesthetic medicine market has greatly influenced the way we look at the beauty industry, resulting in higher consumer expectations from the anti-ageing creams bought. Bassmann will showcase the latest trends in aesthetic medicine, showing how medical processes have been put in jars and even inside make-up. Boucly will provide a case history for Filorga, which brought mesotherapy into cosmetics, showing how this highly medical concept has been brought into the mainstream.
30 March, 14.00 - 14.30
Communicating Sustainability with Transparency Filipe Sabara, Business Director, Beraca
Filipe Sabara will demonstrate how consumers’ quest for new information related to sustainability has changed the way suppliers communicate about products and services. His talk covers Beraca’s experience in sustainable sourcing of cosmetic ingredients from the Amazon Basin.
FREE
TO ATTEND
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