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Breakthrough in Iceland
Scientists in Iceland have developed a revolutionary skincare product after more than a decade of extensive research in plant biotechnology. The skin-rejuvenating phenomenon is called BIOEFFECT™
EGF
Serum. Made by Sif Cosmetics (ORF
Genetics, Stand G58), it is the world's first skincare product to contain cellular activators made in plants. Six months after its launch, the serum is already being used by over 20% of Icelandic women. BIOEFFECT EGF Serum is a next-generation, anti-ageing beauty treatment that improves the skin's appearance by encouraging the skin to repair its own cells. Its key ingredient is Epidermal Growth Factor (EGF), a cellular activator that occurs naturally in human skin and has the ability to speed up the rate of cell turnover, resulting in a fresher, revitalized and glowing complexion.
ORF Genetics, Stand G58 Formulate with confidence Lubrizol Corporation’s Noveon® Consumer Specialties is showcasing a variety
of innovative products for body and hair cleansing as well as hair styling applications at in-cosmetics 2011.
Visit Noveon’s stand to see: • Carbopol®
Aqua SF-2 polymer, a new rheology modifier designed for high clarity surfactant cleansing formulations at low pH (range 4 to 6) whilst also providing elegant flow control, viscosity build and suspension of eye- catching insoluble ingredients.
• Fixate™ Freestyle polymer is a new styling resin which provides
breakthrough performance in hair styling applications without compromising gel rheology or aesthetics. Excellent humidity resistance, tailored hold and crystal clear gels. Achieve a powerful performance from today’s demanding hairstyle consumers.
• New Cassia hydroxypropyltrimonium chloride polymers, from the natural gum Cassia, offers improved deposition, distinctive sensory and enhanced conditioning in hair cleansing formulations. The new polymers are a novel, naturally derived technology for smooth, silky combing hair.
Lubrizol Advanced Materials Europe BVBA, Stand K40 The Silhouette-Refiner
RAHN AG has chosen in-cosmetics 2011 to launch its latest active ingredient SLIMEXIR® SLIMEXIR®
.
, a synergistic blend of Methyl Xanthines, extract of Artichoke (Cynara scolymus) and the polysaccharide Levan. X-Melt®
effectively refines the silhouette, while fighting excessive fat. Its well-designed composition consists of X-Melt®
prevents the uptake of fat into the Adipocytes (fat
‘s constituents activate lipolysis, which triggers the fragmentation and decomposition of the existing fat. X-Melt®
storing cells) by reducing their rate of maturation. Each of SLIMEXIR®
and the Artichoke extract stimulate cutaneous
microcirculation and promotes the transport of the broken-down fat. Furthermore, Levan provides a tightening
effect on the skin. If applied regularly, SLIMEXIR®
has a visible and measurable body-
shaping effect resulting in a significant reduction of abdomen volume. SLIMEXIR®
Innovation Zone. RAHN AG, Stand K71
will also be promoted at the
NaTrue certification for Dusoran and Cholesterol NF
Dishman Netherlands is one of the first companies in Europe to obtain NaTrue certification for its cosmetic raw materials Dusoran and Cholesterol NF. NaTrue is an international association of natural and organic cosmetic manufacturers who aim to safeguard the highest possible standards for natural cosmetics and their ingredients. Cholesterol exists naturally in the human skin. It is our natural protection against outside influences such as dehydration and it regulates the transdermal transport of molecules. Cholesterol enhances and moisturizes the natural skin barrier and contributes to healthy skin. Dusoran is ideal for hair colorants, hair conditioners, hair treatment (relaxing and perming), 2 in 1 hair combination products etc. Its key benefits for hair care are volume, gloss, prevention (premature oily hair), protection - head irritation and excellent sensory properties.
Dishman Netherlands B.V., Stand N96
Natural active emollient
French manufacturer SOPHIM is launching ORGANIC BIOPHYTOSEBUM at in-cosmetics 2011. Certified by Ecocert Greenlife, ORGANIC BIOPHYTOSEBUM is a natural active emollient with dry texture, composed of unsaponifiables, squalene and liquid wax-esters from organic olive oil. It restores the lipidic layer and the intercellular cement of the stratum corneum with a very dry and velvety touch like silicones. Clear, transparent and deodorized, it is a smooth carrier for active ingredients, enhancing moisturizing and nourishing properties. ORGANIC BIOPHYTOSEBUM is non-comedogenic, non-irritant and totally compatible with skin where squalene and esters are major components of the unhydrolyzed surface lipids. This ORGANIC grade is obtained through an eco-friendly process from sustainable and renewable raw materials.
Sophim, Stand R55
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