“Where once we had just a bike, we now have group cycling classes in beautiful studios with superb instructors”


must make exercise more social. And we must create real ‘health’ clubs, instead of being ‘just a gym’.


MORE FUN If we tried very hard to create the worst possible environment for exercise, we would come up with something much like the modern group exercise room. With its wall-to-wall mirrors, white colour scheme and bright lighting, it’s a cold, intimidating space that induces self-consciousness. It’s more like a hospital operating room than a place where you would hang out for fun. What message do we send out to our members when we expect them to put up with tired old décor and lifeless


spaces? Will they believe we care about their physical wellbeing when we neglect our own? Some clubs have had great success in developing


attractive décor and an experiential dimension to club membership, both in the group exercise studio and throughout the club. So architecture and design mark one place to start – perhaps unexpectedly for many – if we want to make our clubs more fun. But décor is only part of the equation; the room also


needs to be functional. It should be the right size for the class and shaped so everyone can see the elevated stage. Other key elements are tidy storage for equipment, ventilation, water access, a super sound system, and


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INDUSTRY INSIGHTS


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