RESEARCH ROUND-UP MARKET VALUES IN US$
MARKET VALUE (US $) United States $ 19,500,000,000 UK
Spain Italy
Japan Germany
Netherlands South Korea Russia
Canada France
Australia Brazil
The Asia-Pacific market generated over US$10bn
ASIA-PACIFIC Once regarded as an untapped market, the Asia-Pacific region is home to a number of successful club companies such as Central Sports and Konami in Japan, and Ozone Fitness and Shenzhen Catic Wellness in China. Other notable players in the region include Australia’s Goodlife Operations and Lifestyle Fitness Australia. The Japanese fitness market generated an estimated
US$3.4bn in 2009 with 5,000 health clubs. According to Club Business Japan, new club openings were slow in 2009 as club closings and consolidation dominated health club business transactions. Club operators must find ways to attract the younger public, many of whom dropped their memberships last year. The emergence of new, flexible membership options in Japan may prove helpful in attracting a younger population, typically more price-sensitive than veteran members. China’s fitness market remains a leader in the Asia-
Pacific region with over 3 million members frequenting 1,800 health clubs. According to a recent article on the Chinese fitness market in IDEA Fitness Journal, group- orientated exercise programming is popular among consumers. Classes with elements of martial arts and dance, along with yoga and pilates, are particularly popular.
48 Mexico
$ 5,759,242,000 $ 5,371,740,000 $ 4,431,685,500 $ 3,437,000,000 $ 3,430,000,000 $ 2,426,148,000 $ 2,350,000,000 $ 2,148,696,000 $ 2,145,000,000 $ 1,948,151,040 $ 1,892,000,000 $ 1,600,000,000 $ 1,498,904,000
China (Mainland) $ 1,259,000,000 Sweden Greece Finland
Portugal Belgium Norway
Switzerland
$ 966,913,200 $ 552,752,046 $ 526,878,165 $ 494,200,080 $ 483,456,600 $ 481,307,904 $ 443,168,550
Ireland (Republic) $ 384,974,700 Thailand Austria
$ 364,600,000 $ 331,973,532
MARKET VALUE (US $) New Zealand $ 330,750,000 Denmark Turkey
Hong Kong Taiwan
Singapore Argentina Malaysia Poland
Hungary India
Croatia
$ 322,304,400 $ 282,016,350 $ 245,200,000 $ 242,600,000 $ 198,000,000 $ 197,900,000 $ 166,000,000 $ 156,675,750 $ 114,597,120 $ 112,600,000 $ 112,400,000
Czech Republic $ 107,434,800 Philippines Indonesia Chile
Lithuania
South Africa Vietnam Slovakia Latvia
Estonia Uruguay Slovenia Bulgaria
$ 105,000,000 $ 70,700,000 $ 41,681,250 $ 26,948,229 $ 26,419,683 $ 25,000,000 $ 20,681,199 $ 20,054,496 $ 13,414,429 $ 11,333,520 $ 4 ,673,414 $ 2 ,864,128
Over 2.5 million Australians belonged to one of 2,800
health clubs in the country, adding to the profitability of the overall market which generated US$1.9bn in 2009. Fitness Australia has shown a continued growth in the weight-loss circuit and personal training models. Women- only offerings, such as Curves and Contours Express, have also flourished in Australia.
THE ROAD AHEAD Last year may have proved a challenge to the global economy as a whole, but the fitness industry weathered economic woes well, with an impressive performance. Global industry
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