RESEARCH ROUND-UP Operators could instigate outreach programmes with


supervised outdoor exercise by type – running sessions, fi tness classes or mountain biking – held in other local authority sites such as parks. Participants could tap into a network of experts for advice on training or even rehab in the case of injury, while for female exercisers there would also be the added security of exercising in a group. Making a connection with established exercisers in this


way might provide a platform to build on, such as offering short-term indoor memberships during the winter when it’s more diffi cult to exercise outdoors.


FUTURE OPPORTUNITIES However, challenges remain in the sector, with the Comprehensive Spending Review of October 2010 set to


SPENDING INTENTIONS FOR LEISURE ACTIVITIES IN COMING YEAR (AS AT MARCH 2010)


ACTIVITY Drinking in pubs/bars


Eat out at a restaurant or pub Go to a nightclub Go to the cinema Go to a bingo hall Go to a betting shop


Use a public leisure centre Attend live sports events Go tenpin bowling Go to a theme park Go to the theatre


Visit a zoo/wildlife park in the UK


Base: internet users aged


16+ who do the activity


1,583 1,803 603


1,312 193 362 762 653 597 505 701 607


Use a private health and fi tness club 405 Go to music concerts/festivals Visit a cultural venue Play the Lotto


741 889


Play video games 44


1,308 1,150


Have cut back on already %


cut back on %


Plan to


Will not change


%


43 9 47 38 35 28 27 26 23 22 22 22 21 21 19 19


14 61


18 8 66 18 15


12 68 10 71


12 48 20 42 10 58 26 45 23 50 13 55 16 57 17 59 15 58 14 60 14 18


61 52


Will do more


% 1 2 3 4 2 2 9 6 2 5 5 4


12 6 7 2 4


make an impact. With local authorities’ funding by central government set to decrease by a massive 26 per cent during the next four years, and total capital expenditure by local authorities slated to fall 30 per cent by 2014–15, it seems certain that there will be less money available for the maintenance and development of council leisure facilities, many of which are in urgent need of renewal. Nevertheless, looking ahead to 2011, it seems the


opportunities are there for the industry – but only if it can meet consumer demand. The momentum behind the budget health clubs looks set to continue in response to the needs of cash-strapped customers. There are also 12 per cent of UK consumers planning to go to health and fi tness clubs more often, but it’s up to the sector to provide the motivation and seal the deal. Initiatives such as loyalty and


SOURCE: GMI/MINTEL


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128  |  Page 129  |  Page 130  |  Page 131  |  Page 132  |  Page 133  |  Page 134  |  Page 135  |  Page 136  |  Page 137  |  Page 138  |  Page 139  |  Page 140  |  Page 141  |  Page 142  |  Page 143  |  Page 144  |  Page 145  |  Page 146  |  Page 147  |  Page 148  |  Page 149  |  Page 150  |  Page 151  |  Page 152  |  Page 153  |  Page 154  |  Page 155  |  Page 156  |  Page 157  |  Page 158  |  Page 159  |  Page 160  |  Page 161  |  Page 162  |  Page 163  |  Page 164  |  Page 165  |  Page 166  |  Page 167  |  Page 168  |  Page 169  |  Page 170  |  Page 171  |  Page 172  |  Page 173  |  Page 174  |  Page 175  |  Page 176  |  Page 177  |  Page 178  |  Page 179  |  Page 180  |  Page 181  |  Page 182  |  Page 183  |  Page 184  |  Page 185  |  Page 186  |  Page 187  |  Page 188  |  Page 189  |  Page 190  |  Page 191  |  Page 192  |  Page 193  |  Page 194  |  Page 195  |  Page 196  |  Page 197  |  Page 198  |  Page 199  |  Page 200  |  Page 201  |  Page 202  |  Page 203  |  Page 204  |  Page 205  |  Page 206  |  Page 207  |  Page 208  |  Page 209  |  Page 210  |  Page 211  |  Page 212  |  Page 213  |  Page 214  |  Page 215  |  Page 216  |  Page 217  |  Page 218  |  Page 219  |  Page 220