DEVELOPMENT PIPELINE
EARLY 2011 NEW SITES FOR FITNESS4LESS Budget health club operator Fitness4Less is to open two new sites early in 2011, in Nottingham and Cardiff. The 1,440sq m (15,500sq ft) unit in Nottingham is situated
in ‘The Pod’ – Bildurn Properties’ mixed-use scheme in Fletchergate – and was scheduled to open in January. The 1,626sq m (17,500sq ft) property in Cardiff is
located within the city’s Landmark Place development on Churchill Way, due to open in the first quarter of 2011. Fitness4Less will develop the new health club in partnership with Communications Commercial. The Cardiff site is the operator’s second club in Wales,
with the other in Newport. Emma Edwards, marketing director at Fitness4Less, says: “We are now keen to acquire second clubs in both Bristol and Birmingham, and our low-cost fitness model continues to prove very popular. Our expansion plans will see us rolling out Fitness4Less clubs over the next two years.” Bristol-based Fitness4Less launched its first site
in September 2007. In January 2010, the company appointed Christie + Co to advise on an acquisition and development programme designed to expand Fitness4Less’ presence across the UK.
FIRST HALF OF 2011
EASYGROUP TO OPEN FIRST GYM easyJet founder and entrepreneur Sir Stelios Haji-Ioannou is to launch his new budget gym chain this year. The first site is due to open in the first half of 2011, with
no further details available at the time of publication. The new easyGym venture is the result of a partnership
with Fore Fitness, a subsidiary of Fore Capital Partners, which has agreed a brand licensing deal to operate and market the new gym chain. easyGym will aim to offer consumers “conveniently-
located” gym facilities at affordable prices. Using a similar business model to the one used across the easy group of companies, it will focus on value for money.
14 Sir Stelios says: “As a gym user, I have noticed many
inefficiencies in the system and believe there is a simpler and more efficient way to cater for the needs of the consumer. Together with Fore Fitness and its investors, we will aim to offer value for money in this sector.”
APRIL 2011
FOUR NEW SITES FOR PURE GYM Budget health club operator Pure Gym is to complete a £10m investment in four new gyms this year, with a further six sites planned in 2012, and a total of 24 new clubs over the next two years. The Kennington club – the group’s first health club
in London – will open in April 2011. This follows the opening of three new clubs at the end of 2010 – in Belfast, Southampton and Edgbaston. The investment has been led by Magenta Partners, whose
principal investor is New Look entrepreneur Tom Singh. Pure Gym’s chief executive, Peter Roberts, says: “The
success of the initial gyms has demonstrated the strong demand for low-cost operators in the market. With a strong product offering and funding in place to grow the brand, we have ambitious expansion plans for the UK.”
2012
TWO NEW SITES FOR LIVINGWELL AT HILTON Hilton will open two new London sites during the first half of 2012, in Wembley and Southbank. While attached to a Hilton hotel, the clubs will be branded LivingWell and will sell memberships.
2012 NEW CLUB FOR DLL David Lloyd Leisure (DLL) is set to open a new, £15m club in Farnham in 2012. Although full details have yet to be finalised, it will
be a full-service facility including tennis, a gym, a spa, squash courts and a pool. The new club will bring DLL’s portfolio up to 90 facilities.
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