RESEARCH ROUND-UP


Consumer spending on health & fitness YEAR


Value: £ m


(Curr. prices) % ch Prices: Index


(2006=100) % ch Volume: £ m


(2006 prices) % ch


2004 1923 4.6


98 1.8


1963 2.7


2005 1984 3.1


98 -0.1


2027 3.3


100 2.2


2018 -0.4


2006 2018 1.7


2007 1992 -1.3


102 2.5


1945 -3.7


Sources: SIRC model, The Active People Survey, Family Spending, Active Places (2010)


that, from 2006–2009, total real household final consumption expenditure decreased overall by 0.7 per cent, with the period 2008–09 recording a fall of 3.5 per cent (all in 2006 prices). The latter is mainly attributed to drops in household expenditure on goods and services, transport, restaurants and hotels. For the first two quarters of 2010, real household consumption is expected to have grown by approximately 1.2 per cent compared to the first two quarters of 2009. Nevertheless, the burst of the housing bubble and the


economic recession imposed tighter family budgets – especially on the younger, economically active age groups


that comprise the core customer base of health and fitness clubs. This contributed to a 14.5 per cent real terms decline in the sector from 2006 to 2010. Certainly the economic recession and higher rates


of unemployment have favoured the operation of low- cost health clubs. Interestingly, according to The Leisure Database Company, the ratio of no-pool (ie usually smaller and cheaper) sport centres over sport centres with a pool increased from 1:13 to 1:20 in the period 2006 to 2009. This reflects the fact that price is becoming an increasingly important factor in choosing sports facilities.


GROWTH OPPORTUNITIES The 2008 Health Survey for England exposes the problem of increasing numbers of overweight, and particularly obese, men and women: between 1993 and 2008, the percentage of obese adults increased from 13 per cent to 24 per cent for men, and from 16 per cent to 25 per cent for women. Similarly, from 1995 to 2008, the rates for boys and girls aged between 11 and 15 increased from 13.9 per cent to 20.6 per cent, and from 15.5 per cent to 18.3 per cent, respectively. While this phenomenon is related to an emerging lifestyle,


it provides increasing business opportunities for the health and fitness sector, provided an appropriate market approach can be adopted for this growing pool of potential customers.


In the UK, obesity rates have risen dramatically among children and adults alike over recent years


52


GAINING AN ENERGY ADVANTAGE Energy bills are one of the main – and rising – costs for health clubs. The Carbon Reduction Commitment


2008 1933 -3.0


106 3.1


1829 -5.9


2009 1906 -1.4


108 1.9


1770 -3.2


2010 1958 2.8


109 1.4


1794 1.4


2011 2059 5.2


111 2.1


1848 3.0


2012 2181 5.9


114 2.0


1918 3.8


2013 2316 6.2


116 1.9


1999 4.2


2014 2472 6.7


118 1.9


2093 4.7


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