DEVELOPMENT PIPELINE
FRANCHISES THROUGHOUT 2011
ENERGIE The énergie Group has announced plans to expand its total number of clubs in the UK from 84 to 127 following the success of recent acquisitions and partnerships, including the buyout of Jackie Skelly Fitness in Ireland and the acquisition of four nuyuu clubs in the UK. Its latest concept – budget offering Fit4Less – is
scheduled to add a further 13 sites in England and Wales, in addition to three sites in Scotland and one in Ireland. énergie Fitness clubs will add fi ve new clubs to its portfolio in England and Wales, a further two clubs in Ireland and one in Scotland. Rapid expansion is also planned for the énergie Fitness for Women brand, with 10 clubs opening in England and Wales in 2011, two in Scotland and three in Ireland. Meanwhile, at least one new opening is expected for the SHOKK kids’ franchise. International expansion is also set to continue, with
three new openings in the Middle East and two more international territories coming online.
THROUGHOUT 2011
EXPANSION FOR INSPIRING FITNESS The Inspiring Fitness franchise is looking to recruit 15 new business owners in 2011. The mobile personal training franchise currently has
13 trainers and is looking to have doubled in numbers by the end of this year. It’s currently recruiting in Glasgow, Aberdeen, East Sussex, Kent, Shropshire, Leicester and Birmingham. This will add to its current operations in London, Birmingham, Coventry, Hampshire, Surrey, Bristol, Manchester and Essex.
JANUARY 2011
FITKID ROLLS OUT LAZYTOWN The FitKid franchise is extending its new LazyTown-branded children’s offering. The latest taker is DC Leisure, which is
FitKid is rolling out its LazyTown Sports Club concept
introducing the programme into its Arena Leisure Centre in Camberley this year. LazyTown Sports Club, which started in late 2009,
currently has eight venues throughout the UK and plans to grow by another 20 locations in the coming year. The concept is an energetic physical activity programme
for children themed on the TV show LazyTown, in which a character called Sportacus tries to get the people of LazyTown to be more active. Nicky Kay, MD of FitKid, says: “Children love the sessions, and the weekly health message the kids receive from Sportacus has proved to be a great success.”
2011–2012
ANYTIME FITNESS UK ROLL-OUT US-based health club franchise Anytime Fitness has plans to open 50 Anytime-branded sites in the UK and Ireland by the end of 2012 after the parent company secured a master franchise agreement. The fi rst UK club opened in Bristol late last year. Other
potential sites are now being considered in Greater London and southern England, including suburban locations near large cities and smaller towns that do not have a health club. The chain, which is looking to expand its international
operations, currently operates around 1,250 clubs in the US and has also opened nearly 100 facilities in Canada, Australia, New Zealand, Mexico and India.
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