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11


Flying High


Bringing passenger mobile phone services safely and responsibly into the aircraft cabin demands a specific blend of technical and commercial capabilities. AeroMobile is a joint venture between ARINC, a leader in aviation communication solutions, and Telenor, one of the world’s largest GSM telecoms service providers. The rich blend of core competencies formed by these companies has proven an invaluable backbone for AeroMobile and the catalyst for many key successes, including: 1) Installation and operation on Boeing’s B777- 200LR world record breaking flight in 2005. Mobile phone calls were made into live TV and radio stations using AeroMobile.


2)World’s first operation of mobile phone and BlackBerry email services on a commercial aircraft in April 2007 on theQantas Airways B767 trial.


3) Fleet commitment from their launch airline, Emirates, spanning both Airbus and Boeing aircraft, line fit and retro fit.


4) Commitments from many key flag carriers including Emirates, Qantas Airways, Turkish Airlines, V Australia and Saudi Arabian Airlines. 5) Conclusion of complex airworthiness and


regulatory approvals. These are necessary to support seamless operation of AeroMobile’s service across their customer’s international and domestic flight sectors.


AeroMobile’s technology represents an advanced, scalable and future proofed design that can be easily installed during planned maintenance. They have already gained significant installation experience across A340, A330, B767, B737 and B767 airframes. A320 installations are also planned later this year. Full control and management capabilities are available to the airplane crew during flight and form a key part of their system design. This graphically driven control capability allows an airline to vary the service offering in flight. Services may be enabled/disabled depending on time of flight and or passenger demographic for example, as required by the cabin crew. Uniquely AeroMobile has the capability to


provide cellular voice and text messaging using the existing 'Classic' Inmarsat satellite communications systems installed on over 2,000 commercial airliners today. AeroMobile can also support data services, such as BlackBerry/push


email and internet browsing over GPRS and WiFi where the aircraft has higher bandwidth communications systems such as Inmarsat's Swift64, SwiftBroadband or Ku-band satellite services. AeroMobile’s technology can be easily and progressively enhanced with greater capacity and capability as new satellite systems come on stream. The future and longevity of any telecoms network, however, does not just relate to hardware. The richness of service offering and commitment to new innovative services is also key. Backed by one of the world’s largest mobile telecoms service providers, Telenor, AeroMobile fully intends to remain at the leading edge of new innovative services that will unite airlines’ frequent flyers and mobile telecoms providers’ key subscribers. AeroMobile is committed to meeting all passengers’ communication requirements whilst allowing airline’s to meet multiple objectives in terms of service enhancement, competitive advantage and investment return. AeroMobile are looking forward to an enjoyable


and productive AIX 2008 and hope to see you at stand 4D15.


First to fly GPRS data Visit us on stand 4D15


www.aeromobile.net


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