Analysis OFFLINE/ONLINE
popularity of certain games in different regions and even what age group or sex prefer to play certain games and when. All this information is shared with our clients and helps them to choose their games and campaigns (tournaments and promotions) much more effectively.
G3i:What mix of games should operators be offering their players online?
As I mentioned earlier, roulette is king followed usually blackjack or video poker (and all their various derivations). However, there are some games in our portfolio such as the very successful Platinum Game Gonzo’s Quest and Devil’s Delight which manage to split roulette and the card games. The choice of which variant of roulette to offer, for example, will largely depend on your target market as you may want to offer higher maximums, which games from our VIP range allow.
During the initial sales process with NetEnt, as a B2B business, we are in a very good position to establish what our clients need and where they want to go.
With our experienced sales force we will be able to advise as to whether they would be best suited to work as an affiliate or white label with one of our well established operators using our platform or work directly with us depending on what they already have in place.
Once they become established as a customer they will have access to a dedicated Account Manager who in effect will become their own consultants and are best placed to help maximise returns from their casino operation using their knowledge of the games, platform and functionality of the Casino Module as our clients are also viewed as business partners to us and our customers success is a strong incentive to us.
G3i:What advantages are there for land- based operators delving into online gaming? Are they cannibalising their own players for revenue or will they attract new players/additional income?
Firstly, they would have access to a far greater player base than they would have
G3i I ISSUE 2 I PAGE 50
“Small operators
should also consider that if they do sign upwith a larger
operator, theywill have access to pooled global
jackpotswhich linked between
multiple operators
and are only open to operatorswith a largermonthly
casino result. NetEnt for examplewill be launchingHallOf
Gods this yearwhich will have an
estimated global
jackpot of €6.3m Euros!”
MarcusHonney, Net Entertainment.
Absolutely, there are significant costs associated with setting up your own operation. By becoming an affiliate or a white label operation you will have access to your chosen partners experience and advice in your chosen markets and a
G3i: Should small operators be looking to join established networks rather than trying to fund liquidity themselves?
as purely an offline operation and as these players would not necessarily be in the same area as the offline casino operation, there would be no cannibalisation of their own income. The benefit to the casino’s own players would be that they have 24/7 access to their casino with the knowledge that there is somewhere they can go if they have any questions or concerns which will be answered face-to-face.
The casino would also be able to offer larger tournaments as the qualifying rounds could be played online. This works especially well with Poker and Blackjack tournaments, but could easily be applied to slot tournaments.
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