Focus
MICROGAMING
there are people behind the website, changing and evolving the site after each visit."
PLAYINGONTHESIDELINES Bingo is traditionally seen as a female focused product. However, the side games offered by Microgaming have split the demographic down the middle by offering all kinds of games from five reel slots, pub fruit machine games to scratch cards, with the company currently offering its bingo operators and players over 330 different side games. Statistically, there are many more men playing bingo online than in land-based locations. The demographic also changes among women in that players online are statistically
younger, between 30-35 as opposed to the 40+ age group frequenting land-based locations. Male players are also more attracted to the side games than solely to the bingo, though interestingly the side games in general are eclipsing the main bingo game, with 70 per cent of the revenue through Microgaming's sites now channelled through the side games on offer. Microgaming has also found that players stay longer in bingo rooms playing side games than just bingo alone.
Liquidity is also an issue in the online bingo sector, where Neill states that it is important to achieve the right level. "There are networks offering players the biggest rooms with the biggest jackpots,"
G3i I ISSUE 2 I PAGE 36
“Tomb Raider has
been a game ofwhich we are very proud, with Tomb Raider I and II very different
games. In fact, there were five years between the
development of the two games inwhich
wemade sure not to cannibalise the licence.”
Jean-Luc Ferriere,
Product Specialist, Microgaming.
comments Neill. "What that means in reality is that players have only a tiny chance of winning the big prizes in the big rooms. The operators that we work with want their players to win much more often, which in turn helps them to retain business."
Microgaming enables its operators to offer a number of guaranteed games, which means that by offering only a certain number of tickets each player has the same chance of winning. "We change the game to accommodate the widest possible variety of player, with progressives building large prize jackpots to appeal to the widest audience in bingo," explains Neill. "I acknowledge that we have
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68