Focus
INSPIRED MERKUR
It will undoubtedly be something of a learning process for operators and suppliers in the first phase of game releases in the country, with many iterations of Comma 6a-style games (though with very different payout ratios, stakes and prizes), combined with Class III slots and casino games.
A very important part of the mix is Inspired's deal with Magic Dreams, partly to offer MD's poker content across the full breadth of the Inspired platform, but also because Inspired is homologating Magic Dream's poker cabinet onto the Open platform.
"We believe that operators in the VLT sector will want to offer dedicated poker- focused areas within their locations," said Mr. Alvarez. "To this end we will be offering poker content on our platform on the dedicated Magic Dream's poker cabinet. In the past, poker machines needed small cabinets to squeeze into the very small coffee bars that formed the staple of the market for poker product. Space is much less of a factor for Comma 6b product, which will predominately be sited in larger environments and will for the most part be twin-screen games. The Comma 6b poker offer will be a far cry from the small extremely low-cost cabinets we saw in Italy in the past."
In general, concessionaires and suppliers have formed participation deals in Italy, with a very competitive market having already established itself. Concessionaires have not been shy in beating suppliers down on price while gambling on future anticipated returns from participation.
AFINEBALANCINGACT No one currently knows what level of income VLT gaming will generate in Italy and the expectation is that there will be a great deal of convergence in the future as expectations turn into actual machine income. Of the three suppliers currently approved by AAMS - two have material shares in concessionaires, while Inspired is independent having previously sold its concessionaire share.
"We are not equity aligned to any of the concessionaires," stated Mr. Alvarez. "When we speak to the concessionaires they're not dealing with a company that also competes with them. We compete as a supplier on the merits of our technology and breadth of our games portfolio."
Inspired has struck a deal with Sisal, the second largest concessionaire in the market and a highly professional organisation. Inspired was part of a very large number of companies asked to tender their Comma 6b products to Sisal fro evaluation. Inspired won the tender
G3i I ISSUE 2 I PAGE 24
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