from executives and from the companies they represented.
The GSSMM conducted a baccalaureate service with a prominent business leader as the keynote speaker for each graduating class. They also formed the alumni association so as to continue their interest in the school and to support the sending of new students to school in subsequent years.
The reason the school was moved to Syracuse was to obtain larger facilities to accommodate the growing number of students.
NSEI was invited to set-up a west coast GSSMM at Stanford University. All of the arrangements were made but at the last minute two NSEI Directors argued that the school should be located at their alma mater, Santa Clara and consequently the GSSMM committee and the NSEI Board decided not to go ahead with the west-coast operation.
NSEI also assisted in the setup of similar GSSMM type programs at the school of Western Ontario and the School of British Columbia. NSEI also participated in the development of the School in Lausanne Switzerland and helped in the set up of IMEDE that is still very successful in Europe.
The GSSMM for many years was the largest non-dues income source for NSEI and later for SMEI.
NSEI Clubs Special Projects
It was recognized that local NSEI Clubs had difficulty financially due to their resistance to raise local dues and a lack of non-dues income. To help the NSEI Clubs overcome this problem the NSEI Headquarters staff developed a number of programs that could be conducted locally with NSEI national support.
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During the era 1947-1957, NSEI and the local clubs sponsored trainers such as Jack Lacy and the “Hot-Button” sales clinic jointly. Some of these events drew attendance of over 1000 and were financially very successful.
NSEI Invents the Sales Rally
Tony Whan, Ed Morgan, as chairman and Red Motley spoke at a sales rally sponsored by NSEI Los Angeles, which drew over 7000 people at the L.A. Shrine Auditorium. Soon other well-known speakers, i.e. Millard Bennett, Ken McFarland, Bill Alexander, Norman Vincent Peale, and many others participated in large audience sales rallies.
DSMA – Distinguished Sales and Marketing Awards® – Launched in 1950
History of the Distinguished Sales Award
The background of the Distinguished Sales Award (DSA) can be traced back to 1923 when the Manufacturers and wholesalers Association in Fort Worth held their first “Annual Salesmen’s Frolic.” In those days, when territories were larger and transportation was slower, it was rare for the entire sales staff to be gathered together in one location. The event was scheduled to coincide with company sales meetings, held when salespeople were back in town at year’s end.
In 1927, when the Sales Managers Club was formed in Fort Worth the new group took over sponsorship of the now-popular event, renamed it, and held their first “Annual Salesmen’s Banquet in 1928.
Two years later, the “Distinguished Service Award,” a diamond studded lapel pin, crafted by a Fort Worth jeweler, was first presented at the annual banquet. This pin was awarded every year from 1930 until the early 1950s.
In 1939, the Memphis Sales Managers Club presented “Distinguished Sales Awards” to
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