approximately 6,000 members were affiliated with NFSE.
The Mid-Forties
Having survived the stresses and problems of an international depression and unparalleled world conflict (World War II) the federation emerged into the mid forties with a growing membership and a healthy vitality nurtured by the turmoil of the preceding decade. At this time the name was changed to National Sales Executives- International (NSEI) as being more representative of the true spirit of its membership- welding the organization from a loosely knit federation into a homogenous unified entity.
1947 NSEI–I Elects First Full-time President
In 1947 NSEI elected Robert A Whitney as it’s first fulltime president who brought to the organization a background of solid sales management experience from his years with Corning Glass Works, Encyclopedia Britannica Press, and McGraw Hill Publishing Company.
A Decade of Growth 1947-1957
Under Robert Whitney’s leadership and organizational ability NSEI grew from 6,349 members and 58 clubs in 1947 to 29,500 members in 205 clubs in 1957. During this period NSEI developed a renewed zeal and a strong desire and commitment to achieve full recognition for selling as a respected profession but also as the vital force that drives the free enterprise system.
During this period NSEI developed programs to promote sales and marketing as a career and through involvement with Junior Achievement, PSE and DECA worked to achieve these goals.
1947 NSE International Moves to New York
During the early years the associations’ headquarters was located in the offices of whoever was president. When Robert Whitney was elected fulltime staff head as president the association moved to New York City
1950 NSEI launches Operations Enterprise
NSEI President and other officers launched Operations Enterprise to share American sales and marketing know-how. The first group led by Red Motley, NSEI President, journeyed to England on the Queen Mary and spent two weeks conducting operation enterprise seminars in London, Sheffield, Manchester, Glasgow, Edinburgh and Birmingham.
Paul Hoffman the U.S. Government Director for the Marshall Aid Program endorsed Operations Enterprise and NSEI received wide acclaim.
In 1951 Operations Enterprise teams conducted seminars in Sweden, Holland, Belgium and France. Eventually Operations Enterprise teams went to South America, Australia, The Far East and again to Europe
Operations Enterprise enabled NSEI to become a truly international association with clubs in Australia, Argentina, South Africa, Middle and Far East, Holland, Denmark, Norway Sweden, Italy, Portugal, Spain and Germany.
NSEI clubs were also formed in Montreal, Toronto and Vancouver in Canada. Operations Enterprise also conducted a seminar in Mexico City that led to the re-establishing of the Mexico City Club and ultimately led to the forming of 41 clubs in
Mexico.
Operations Enterprise teams also spawned the European marketing congress, which sponsored sales and marketing conferences in Europe every other year. The sales and marketing associations that are
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