CONTENTS COVER 38 8
13 17 40
42
THE MARKETING AND SALES ORGANIZATION OF THE FUTURE: RE-ALIGNING AROUND THE EMPOWERED BUYER
FEATURES
LEADING FOR SALES PERFORMANCE: CAN YOUR MANAGERS ANSWER THESE 5 CRITICAL QUESTIONS?
LEAPING THE HURDLES OF SMS MESSAGING CAMPAIGNS
THE HISTORY OF SALES AND MARKETING EXECUTIVES INTERNATIONAL 1935 - 2010
FACEBOOK: FIRED UP OR JUST FIRED? THE GOOD, THE BAD AND THE UGLY OF SOCIAL MEDIA IN THE WORKPLACE
EFFECTIVE QUESTIONING COMBATS CENTURIES-OLD SELLING PROBLEM
DEPARTMENTS
4 7
CHAIRMAN’S REPORT PRESIDENT’S MESSAGE
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