Overheard EduComm Annual Conference | June 2010, Las Vegas, NV
Attracting and keeping students is selling… and re-selling.
“When we think of sales, we think about Fast Eddie down at the car dealership. You are providing a service. You have costs associated with that. You pay people money. What is all that? It’s a business. Get in sync with the fact that your admissions and recruitment effort, that is a sales effort.” | Adrienne Bartlett, Vice President, Client Experience, TargetX
“When Shaquille O’Neal gets his MBA from the University of Phoenix in a blended fashion, people take notice.” | Curtis Bonk, Professor, Indiana University
“We’re seeing widespread panic this year. We’re seeing colleges basically buying students. We’re seeing colleges poaching from their competitors. We’re hearing about 60% discount rates. Twenty years ago, if we were at 25% discount rate, that was insane.” | Brian Niles, CEO, TargetX
“If you say in your advertising that ‘We’re a small little liberal arts college and we really love our students and take very good care of them,’ then that better happen when they come in for a campus visit. [They can’t] run into a financial aid counselor having a bad day.” | Fritz McDonald, Vice President for Creative Strategy, Stamats, Inc.
“Currently student drop-out rates are averaging 50% in traditional institutions and 60-80% in distance learning institutions. That’s a lot of hopes, a lot of dreams that are gone.” | Edward Clougherty, Chief Retention Officer, Copley Retention Systems
“Why is changing universities like trying to move a graveyard? In both cases, you are unlikely to get much help from the inhabitants.” | Dr. Sanjoy Mahajan, Associate Director, MIT Teaching and Learning Laboratory, Author of Street Fighting Mathematics
Like it or not, education is still a business.
“The days of custom writing web apps for every single possible scenario are coming to an end.” | Mike Richwalsky, Director of Marketing Services, John Carroll University
“Cloud computing—you only pay for what you use. It’s kind of like the air conditioner model. When it gets hot out, you turn it on. When it gets cold again, I can turn it off and I stop paying.” | Mike Richwalsky, Director of Marketing Services, John Carroll University
“We decided to have a social gathering to kick off our faculty training. I sent them an e-mail invitation that said ‘I’m inviting you to participate in a program.’ I didn’t really offer any details. I said I’m going to serve refreshments—[and lo and behold], attendance was good.” | Sarah Mann, eLearning & Training, Northern Kentucky University
“You’re seeing more and more lawsuits and fines. In the old days, you could produce a binder, and say, ‘We had a [campus safety] plan.’ These days, that’s not going to fly. You need a CYA—meaning ‘Cover Your Assets.’” | Rick Shaw, CEO/President, Awareity
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Today’sCampus 59
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