significant dollars educating a family that in turn will never enroll a student in their institution, incurring costs with no return.
Enrollment managers understand the
challenge of not only filling their class on an annualized basis, but doing so with students that are most likely to graduate during a 4- year window. Whether it’s obscure or obvious on a given campus the impact of not doing so is costly. The resulting impact can and should be traced back to the point in time where the process began—the recruitment of the student and his/her family.
Possible improvements Ask any seasoned enrollment manager, and he or she can easily name the high schools, zip codes, counties, and even states that have produced good returns for their campus. But to what extent has the institution educated families in those communities about the true
cost of education? What tools and resources are families given to help them afford college without taking on debt overloads? It’s invest now or pay later. yes, an early
awareness program for families is fraught with risks on the surface. An institution can spend significant dollars educating a family that in turn will never enroll a student in their institution, incurring costs with no return. Mutual fund companies hold webinars and luncheons to discuss basic investing strate- gies. Some people attend the session, learn something of value and take their investment business elsewhere. However, stretch your vision and time horizon. Set reasonable expectations, and the Law of Large Num- bers will win the day as families will become financially informed, enroll, and graduate on-
Help your students find
the money they need With Chase SelectSM
With a Chase Select Loan, students can receive: No origination or repayment fees
In-school deferment option, requiring no payments until after graduation (Deferring repayment will increase the total cost of the loan.)
0.25% interest rate reduction for making automatic payments (ACH) of principal and interest
When federal student loans and other financial aid aren’t enough to cover the cost of attendance, a Chase Select Private Student Loan can help.
Learn more today at
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* Important Information: Private loans can be used to pay for education-related expenses that exceed federal loans and other aid. Chase Select loans are subject to credit approval, verification and acceptance of loan terms. Other terms and conditions apply. Other repayment options available include making interest only payment or principal and interest payments while in school. The 0.25% interest rate reduction will not lower the monthly payment amount, but will reduce the interest that accrues, thereby reducing the total amount repaid. Chase services its Chase Select loans and does not sell them to another lender. The information contained within this document was current at the time of publication at is subject to change. Contact Chase for the most up-to-date product terms. © 2010 JPMorgan Chase & Co. All rights reserved. (10-583) 06/10
40 Today’sCampus subscribe at no charge at
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Students know that education is an investment in their future. Our school-certified Chase Select Private Student Loan can help them get funds for school.*
An institution can spend
time. Nurture a recurring stream of finan- cially qualified students and reap increased returns on a per student basis, measured in lower recruitment costs and increased dona- tion rates. Reduced operating budgets and doing
more with less make suggestions such as this seem like wishful thinking. yet this is an excellent time to invest. Families are clam- oring for someone, somewhere to help them navigate and plan more effectively for the college purchase. There is little competition, which favors first movers with a progressive approach. Third, the expected return from a startup program of the right magnitude is significant. Finally, the effort can easily be seen as educational and mission-driven. Numerous innovative ideas sounded
crazy at first. However, the college market- place is poised for a positive disruption, set to reward those who can see through a dif- ferent lens.
TC
Stephen Clemente is Executive Director of Peterson’s, a Nelnet Company. Reach him at Stephen.Clemente@
petersons.com.
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