Overheard EduComm Annual Conference | June 2010, Las Vegas, NV
The gadgetry is amazing, but not flawless.
“Laptops have that ‘Battleship’ effect—you flip it open and instantly create a wall between you and the teacher. With a tablet computer, you’re open. It’s a lot easier to work with each other.” | Ashley Burt, Interim Director, Information and Instructional Technology, Auburn University
“We talk about the wired generation, but when we surveyed our incoming freshmen, only 24 percent had used a computer in class and 70 percent were worried about relying on one for class notes.” | Ashley Burt, Interim Director, Information and Instructional Technology, Auburn University
“What cracks me up is what we tolerate as an e-reader. The Kindle? It looks like it was made by the designers of the Commodore-64.” | David Pogue, Technology Columnist, New York Times
“Let’s take a closer look at one of these students. Here she has her iPhone out, and it is a distraction to her. We know this is true because she hasn’t finished her “Word Find” yet—a problem plaguing classrooms across the country.” | Kyle Bowen, Director of Informatics, Purdue University
Social media. Love it or hate it, it’s here to stay.
“We talk about how we need to be listening to our audiences. [With social media] you have this basically live-in focus group that you can use on a regular basis to test your messaging.” | Fritz McDonald, Vice President for Creative Strategy, Stamats, Inc.
“[Social media] can be a lead qualifier. For many, many years, we were relying on external information to qualify those leads: the College Board, their scores, what other students who know them tell us. Now we can have them in our social platform and know them better than ever we could before.” | Fritz McDonald, Vice President for Creative Strategy, Stamats, Inc.
“It’s easy to start a Facebook page, but what do you do with it? We are trying to reach future students through the voice of current and former students. Their engagement is so important. We are not Big Brother, pushing out messages that are very controlled and polished.” | Diane C. McDonald, Associate Director of Marketing, Texas A&M University
“Stop thinking about technology. Social media is creating an entirely new class of data that we have to think about—soon it won’t be about what, but where is my data. Over the next 10 years, I’m not going to be using the Internet to search for other people and other websites. I’m going to want to know where is my stuff? I’m sure everybody here has at least 10 passwords—if your photos are in one place and is your music is in another, at some point in time, you’re going to need to create synergy.” | Cameron Evans, National Technology Officer, Chief Technology Officer, Microsoft Education
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