BUILDING SOLID FOR LASTING SUCCESS
application timetable. Early admission has come under scrutiny because it limits a stu- dent’s shopping efforts and can prevent com- parison of financial aid packages from other schools. If College B offers a better deal in May as part of the regular admissions process, any student who accepted a binding acceptance at College A in mid-December loses out.
Keeping the Faith A primary bond may be something other than a student-institution relationship. Take, for example, faith-based schools. Of the 4,300 U.S. degree granting institutions, 900 are self-defined as “religiously-affiliated.” Like other tuition and endowment dependent schools, religiously affiliated schools are working hard to meet admissions goals. Competition from less expensive public and community colleges is intense. yet, the opportunity exists to leverage a religious con- nection that has united families and their place of worship years before college admis-
Get y life right dir
sion. Education Dynamics has investigated
strategies used by religiously affiliated schools and made a number of observations ger- mane to this discussion. They are reported in a paper entitled “Keeping the Faith: An Insider’s Perspective of Enrollment and Retention Strategies That Drive Results at Faith-Based Institutions.” While all faith-based institutions were
founded on a religious principle, the extent to which those principles are evident on cam- pus, in the classroom and in the daily activ- ities of student life varies greatly from institution to institution. The degree to which a school is rooted in its declared faith ranges from doctrinaire to tolerant. Some false perceptions are widespread.
Many people believe faith-based schools lack academic rigor and offer limited areas of study. These and other misperceptions impede faith-based schools from finding the best prospects. They also contribute to higher attrition rates among students whose values
and expectations don’t align with the reality of the institution. As a result, faith-based schools benefit from programs that engage parents and students individually. The suc- cessful ones start early to connect the dots between faith itself and faith-based institu- tions to overcome misperceptions and to engage parents as well as students long before the admissions process cranks up in high school.
Starting Early—a Second Opportunity Bob Bontrager, a strategic enrollment con- sultant at the American Association of Col- lege Registrars and Admissions Officers (AACRAO) has an interesting view of the value of “starting early.” “The real opportu- nity of making connections earlier is ‘creating new pathways’ for students to access higher education, find the right fit for whatever their set of circumstances, and to complete their degrees,” he observes. TC
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